Writing a sales letter can be one of the most intimidating things when it comes to your marketing. It’s enough to make you run for the hills… or pray desperately for the budget needed to hire a good copywriter. I’m a fan of finding the “easy button” for everything I do. If I ever find…

It’s extremely important to understand the difference between features and benefits when you write copy. In fact, not understanding the difference can be death to your sales. Have you ever read a sales page and thought to yourself that it was just so boring that you couldn’t even force yourself to keep going even if…

It’s very exciting to have your own business. You get to make decisions yourself, live life on your own terms, and determine how successful you become. We live in a great time for entrepreneurs – it’s extremely exciting, whether you’re new or experienced. At the same time, working for yourself can be very isolating. It…