So you’ve got a fantastic looking squeeze page that still isn’t converting worth a darn – now what? Sometimes doing the opposite of what everyone else on the Internet is telling you to do really pays off, especially when it comes to capturing email addresses. Split test these and see if your subscribe rates don’t…

Scott Anthony of the Harvard Business Review did a piece on “3 Ways to Prioritize a Long List of Ideas, which you can read here… It’s all about how to choose what it is that you should do next, which product to run with, which decision to make and so forth. Of course it’s written…

If you’re using Paypal to take payments, here’s a neat little trick to increase your sales… When someone adds your product to the shopping cart, it takes them to the Paypal checkout page. The problem is, some people will back out of the purchase at this point. However, what most marketers don’t seem to know…