I know a guy who consistently makes seven figures in his business without studying the newest, latest and greatest online marketing techniques.
Instead, he studies traditional “offline” methods that have worked for decades, not just weeks or years.
His customers love him and his products sell like crazy.
For example, he knows that people need to see an advertisement in a newspaper or magazine as many as 7 times before they buy.
So he uses retargeting – those ads that seems to follow you from website to website – to make sure he gets seen enough times to make the sale.
He knows from old school marketing that people do business with those they know, like and trust.
And when they want to make another purchase, they again go back to the person they know, like and trust.
So he does everything he can to treat his customers like family and earn their trust.
Of course he uses technology to automate everything, but that doesn’t change the fact that he loves his customers and lets that love show in every communication.
He also keeps a list of VIP clients and treats them accordingly. He’ll create a personal video for a single client, or send them a gift or snail mail letter. In fact, he does one of these every single day for his VIP’s, which might account for how well he sells BIG ticket items in the $2,000 to $5,000 range.
He looks out for customers much like a best friend might. When he sees something that he believes is a scam, he warns them away from it. When he thinks of something that will help his customers, he shares it the same day.
He visits client’s websites and leaves comments. He answers emails, and I mean he actually answers them himself if it’s a VIP client.
Online really is the same as offline, in that we are dealing with PEOPLE. Funny how we tend to forget that sometimes.
If you had a store with people walking in the door, you would hopefully see them as people. But online they can turn into faceless email addresses, which I think is why so many online marketers struggle.
They forget that online marketing is actually a PEOPLE business.
So grab an old marketing book and start reading. Ask yourself how it applies to the internet.
