In order to become successful with any business, it is important for you to have targeted traffic. If you have a real world business, this requires you to place ads in newspapers, create a large sign for your store, inviting people to drop into see what you have to offer. A real-world business, as well as any online business that has a website, or a combination of the two, can benefit from another type of marketing, which is called Internet marketing, one of the easiest ways that you can start generating sales for whatever it is that you are selling. Here is an overview of what many refer to as IM, and how it can be the most important factor in the growth of your business.
What Is Internet Marketing?
This is a form of marketing that primarily focuses on what occurs online. Although you can do real-world advertising, directing people to a website that you own, the majority of this type of marketing occurs on the web. The most common way that people advertise online is to use one of the two giants which includes Google and Facebook. The cost of the marketing can be substantial because you are either going to pay for each individual click that you get, or you were going to pay for every several thousand impressions that you get, similar to what banner advertising was years ago. There is also another type of marketing called pay per view marketing in which people will see advertisements pop up on their screen,as a result of a software program that they have downloaded. This could be a toolbar in order to check the weather, stocks, or any number of things that these browser associated software add-ons can provide. So how do you use IM to your advantage? Here are three simple ways that you can bypass the traditional high cost of marketing on the web, using strategies that can actually deliver better results.
Content Marketing
Content marketing on the web is as simple as creating an article, posting it to your website, and having it get indexed into the search engines. The longer that your keywords are, meaning keyword phrases that are three words or longer in length, the more likely it is that it will show up higher in the search engine rankings. People can create several hundred pages like this, generating several thousand views every single month. However, this is a little slow, unless you are using a trained SEO expert to help you. That’s why people have moved into marketing their website, or real-world store with video.
Video Marketing
Video marketing is a very popular medium by which people generate visitors to their website. It requires you to make videos which again target specific keywords that are related to your business. Videos rank much more quickly, sometimes within hours, which is why many people are choosing to market using this particular strategy. Additionally, you can outsource video creation and also outsource the process of uploading them, adding all of the proper search engine optimization as well. This would be the title, keywords, description, and what are called the tag which will help the videos get indexed allowing you to generate a significant amount of traffic. There is one other portion of marketing online that we need to discuss which may be the most powerful of all three of these Internet marketing strategies.
Social Marketing
This is marketing that is done on social media websites like Facebook and Twitter. The reason that it is so profitable is because so many people use social media. In the same way that videos used to go viral generating several million views, you can create individual posts, which will either have content and or a video which can also be viral in nature. The more entertaining. It is, the more likely someone will share it with their friends, and they will in turn share it with theirs. This could generate several million views depending upon how many people share it, as all of their followers, with each person that has shared the post, will also get to see it. This viral nature of social marketing is what makes it the most popular way to market online currently, and it appears to be gaining even more momentum. By using all three of these strategies, you should be able to generate a significant amount of traffic to your website, or your real-world store, using the Internet to your advantage.
