If you’re thinking Snapchat is just a high schooler’s toy, you might want to reconsider.
Conde Nast has just created an entire Snapchat dedicated content team to create weekly Discover editions of Wired, Self and GQ. Says Conde Nast, “We found the audience on Snapchat was super engaged, and it was a fun, new way to present our content and to expand the brand.”
If Snapchat is working for other businesses, it might just work for yours, too. Take a look at these stats:
Snapchat has 100 million active daily users
86% of Snapchat’s users are in the 13-37 age range
Over 5 billion videos are viewed on Snapchat every day
Plenty of adults, brands and businesses now use Snapchat, which is why it’s become a viable tool for reaching your customers.