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You ARE the Product Being Sold
Have you heard this? “If you’re not paying for the product, then you ARE the product being sold.” This quote is an attempt to make social networks look evil. Take Facebook for example: The more time you spend on Facebook, the more ads they can show you, the more money they make. All true. However……
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Use Faces in Your Ads to Engage Emotion
People love to tell you they are logical and rational, and that they make decisions based on the facts. But what people say and what they do are two different things. Between you and me, people make decisions based on emotion – they just don’t realize it. So how can you tap into those emotions…