The purpose of any internet marketing tool is to help you promote your business effectively. That means you want to make use of those tools that will have the most effect on increasing traffic to your website. For instance, if you find that joining a social networking site is not proving beneficial, you need to find another way to promote your business. Of course, you don’t have to confine yourself to using only one marketing tool, but you need to perform the majority of your promotion using the tool that provides the most success and highest number of results.
The best way to choose an internet marketing tool is to try several and see which one generates the most results; that is, after all, the purpose of promotion in the first place. What you hope to accomplish with your marketing efforts is to bring in more customers or clients and thus increase your sales volume. The more heavily you promote your business the better your chances are of accomplishing that. Even if only 1% of new visitors become customers, that can be substantial if you manage to increase your visitors into the thousands. If one thousand new visitors creates an increase of 1%, that is ten new customers. While that doesn’t seem very substantial at first glance, if you continue at the same level, you will increase your sales volume extensively.
Once you try several marketing tools, you want to heavily promote your business using the internet marketing tool that provides the best results. You don’t want to stop using any of the available marketing tools, but you do want to reduce the time you spend using those less effective tools and concentrate on drawing in customers more effectively. The reason you want to continue using all of the marketing tools is because at some point the tables may turn and those other methods may work better for you at some point.