If you aren’t living under a rock, chances are you already know that Pinterest is a social network where people share photos with their peers. What you may not know is that Pinterest is a lot more than a basic social network. This article will explain oyu in detail what makes Pinterest unique and where to find out how to make the most out of its features.
First of all, you need to know that Pinterest is also a visual search engine. It works very much like Google Image search, in which you can find photos related to a certain search phrase. However, Pinterest is more useful than classic image search engines, because it consists of collections of users-curated content. People who pin images from across the web do it with the purpose of referencing them later on. If, for instance, you want to renovate your kitchen, you may want to use Pinterest to create a collection of visuals depicting modern kitchen layouts, furniture or accessories. By adding all pins to their relevant boards, you can have all information handy for later use. Since each pin is linked to a related web page, you can have access to complete guides and full instructions on how to do various things, without having to clog your browser with hundreds of bookmarks.
Furthermore, all collections you create on Pinterest are accessible from anywhere in the world, provided that you have a computer or a mobile device connected to the internet. You can have your shortcuts and your images with you everywhere you go, without worrying about bringing over your computer.
If you’re serious about starting to use Pinterest, either to grow your business or to keep your links organized, you should try to find some learning resources. There are lots of Pinterest marketing guides written by successful bloggers and published on their blog or on their social media pages. While many of these resources are free of charge, you may get better value from paid ones.
The best way to proceed is to open a Pinterest account, create a few boards and start filling them up with the bets content you can find. If you want your pins to gain a good visibility, make sure you write compelling and detailed descriptions. These descriptions are used by Pinterest for ranking content and for displaying it to their search function users.
When it comes to creating your own pins, you have to make sure your images are aligned with the web pages these images link to. When users find what they expected, they are more prone to repining your content on their own boards. This can generate a boulder effect, making your pins go viral. Many bloggers and website owners rely on Pinterest as their main source of traffic. You can take advantage of this powerful tool to put your own websites in front of as many eyeballs as possible.
All these being said, start learning, do your own test and don’t forget to measure the impact of everything you do on your web traffic. This is the main key to success.