Anyone with the right equipment and keen eye for original images with additional technical skills can definitely take good pictures. To make living and earn money through stunning photographs, a person need to be a savvy businessman and should have more interest. A person should have knowledge on legal, financial, marketing, and management aspect of running the photography business. First, a person must understand that this field is very competitive and wide and as a freelance, home based photographer, a person need to work in different subject such as portrait, weddings, fashion, and others.
The photography is broadly divided into two broad categories: assignment photography and stock photography. The assignment photography is assigned by the clients and the professional will get paid before or after the event, while stock photography is shot on speculation. Therefore, it is very important for a person to determine what their specialty is. Then, the next important step is to write down the business plan as this is the roadmap for starting, managing and developing the business. Plans help to determine the goals and also help to determine the strategies for achieving the result.
The business plan also helps to determine the potential clients and helps in setting out other parameters required for the business. The next step is to create and establish legal business identity. The rules for this varies from one state to another, therefore it is better to check with the authorities for setting up the business. It is always better to have a legal business name.
Then, the professional should open a business account. The personal finances should be properly separated from the business expenses for tax and other easy calculations. Then next step is to get the right equipment for the business such as camera, filters, lenses, electronic flash units, tripods, stands, and studio lights. Expensive equipment can be rented initially. In addition, all the required office equipment should be purchased. It is very important to get the set-up insurance for safety and a person should also join professional organization for more support and help. Finally, a perfect place in the home should be set up properly with the lab arrangements.