Writing articles can be one of the best ways to market your home business and increase your website’s visibility. One of the keys, though, is having something interesting to say about your topic, information your potential customers will not only search for, but will also read. Articles help in two ways: they can increase your website’s SEO (Search Engine Optimization) and bring customers directly from the article to your website.
How do you write the most effective article to drive more traffic to your business? Here are some tips to follow:
Keep it short. People have a limited attention span and, unless you’ve written a riveting piece about a fascinating topic, you’re going to lose them long before they get to the end to click on your website. In general, keep your articles under 500 words.
Careful keywords. Make certain you don’t overload your article with keywords. Most article services will reject such attempts. Choose your keywords carefully, and put your keyword in the article’s title whenever possible.
Keep it interesting. Write about something potential customers will want to read about. For example, if you’re selling sports equipment, you might want to write an article about keeping fit. If it’s something that would interest your customers, then it’s probably a good topic.
Write often. One article is not going to make a huge difference to the amount of traffic generated to your website. The more articles, the better. Article writing is a terrific way to market your business—and if you can write the article yourself, it’s also one of the least expensive ways.
Read it aloud. Even people who consider themselves good writers often miss mistakes. One of the best way to make certain your article is clear and readable is to read it aloud. You may feel silly, but you’ll also be surprised how many mistakes you’ll find.
One good thing about article writing is that you can see the results of your work. Most article services will give you a report that tells you precisely how many people are reading your articles and how many click on your website’s link.