It is a true statement that it is much easier to find a market and merely provide what they want to buy, than to find a product and then convince people they want or need it. Therefore it may be wise to do some research on what people are searching for on the Internet when you are attempting to determine the best online home based business ideas.
97% of the people who log on to the Internet are looking for information, and not to buy something directly. This could be one factor as to why most Internet marketers provide information in order to introduce themselves and/or their company. Either in tandem with or after they provide the information requested, they may present what they are selling that is related to the information.
By giving someone something for free that has value to them, subliminally they may feel that they owe you . Hence, they may, when they decide to take action to buy something, give you the sale. There is lots of competition and free information and some selling the same products, so you have to stand out from the pack.
Just promoting the best product is not the only way to stand out. Providing bonuses or rebates are some ways you can beat your competition to the punch. Excellent customer service also goes a long way to gain people’s confidence and loyalty. For instance, just by having multiple ways that they can reach you makes their life easier. For example if you can provide live chat, email, helpdesk, and/or toll free phone it goes a long way.
You should respond as soon as possible (24 hours or less) and actually address their concerns directly rather than to send canned messages that may or may not resolve their issue. You can be professional and friendly at the same time. Not canned friendly, but genuinely friendly. Talk to the person and try to empathize with them. You want to convey that you are a real person like them and that you really want to help them.
It is a good idea to have your picture on your website so that folks know you are real and that you are not hiding behind some mysterious ‘screen name’ when it comes to business. You always want to build trust and relationship in business. If you don’t have those two elements it will be more difficult to succeed with your online home-based business ideas.
When you are planning and developing your business, consider these points, so that you don’t have an uphill battle. You have the ability to reach the multitudes globally online. Make the best of it and build these principles and practices into your foundation so you that you will continually remember what it is all about.