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Important Skills for Internet Marketing

There are a number of skills that people should acquire when they are going to start a business that involves Internet marketing. The majority are actually important for any endeavor and they are ‘acquired’ from within, such as determination and motivation. They are a part of self-confidence, self-esteem and the desire for accomplishment.

internet skills

Other skills important for an Internet marketing entrepreneur to hone are for one the ability to stay positive – to never allow themselves to become discouraged when sales are slow or non-existent. So this ability involves faith to always remain positive no matter what you see or don’t see! Just to keep your eye on the prize and don’t worry about anything else.

Another huge skill that is absolutely necessary is the ability to remain focused. In the beginning one needs to know how to focus amid an avalanche of information, emails, claims, banners, etc. (you can almost envision flashing neon lights here). Chaos and confusion is a prevalent atmosphere that can totally overwhelm someone if they do not know how to focus only on what they need to do, and not to allow themselves to be constantly distracted.

Organization is one of those skills that you need for practically anything. To create order out of confusion. To ‘line your ducks up all in a row’ (so you know where they are). Being organized is particularly important for someone who is trying to navigate any new territory. To have only those things that you need in the forefront and to be able to prioritize them will only be possible when all the other unrelated things are out of the way.

Planning is another thing that works together with organization and focus. Just like if you went on a road trip – you would need a map or some kind of directions to get to where you want to go. It is the same with any endeavor where you hope to reach a goal – in this case a successful internet marketing business from home. So lots of information to sift through and much easier if you can determine only the data you need to perform whatever task is at hand.

If it takes making folders with labels – whether virtual or physical, this is a big help to organize your business. ‘As above so below’ – and in this connotation if you clear your desk your mind will be much more clear. If your mind is clear you will be able to function much more efficiently (accurately and quickly) to achieve your goals each day.

Writing is also a key skill for Internet marketing because advertising and marketing, networking, blogging, online communications, etc, all involve writing. It is important that you learn to express yourself clearly because for one example, if you had an off-line business people would come in the store, actually see what you have for sale, and are able to read the specs and details on the box, or to ask a you questions.

Online this is not the case, and you have to be able to convey the details clearly so as not to leave a gaping hole that may stop someone from completing the transaction until they are able to clarify whatever their question is. One should not pander to any inclination for ‘stage fright’ with regard to writing or to cop out by saying they don’t like to write, they can’t write or any other excuse. It is one of those things you will have to learn to overcome if writing is a problem.

For some things of course you can get ghostwriters and/or copywriters to do things for you, but in the long-run it is ultimately to your own advantage to be able to do things for yourself and to be very open and responsive in your communications with prospects, customers and Internet peers.

Howard Whittington


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