In the past, webinars used to basically consist on MS PowerPoint presentations that were uploaded to a web server at a given time for those that had an access key to view. Today’s webinars, however, utilize all forms of multimedia.
A typical webinar will include live video-linked presenters, pre-recorded video footage, PowerPoint slides, software demos, screen sharing and more. The webinar industry really has evolved in recent years and consumers expect a lot more.
If you are charging for your webinars, you have to have a value-add that sets you apart from other free providers. You also need to be cautious of sharing too much insider knowledge unless you have a high-end client base. Remember, anything you publish online can easily be recorded and distributed through underground networks.
Webinars can provide a lot of value and they can help industry experts to generate a recurring monthly income via commission sales. You only need to record a webinar once and it can repackaged and resold multiple times over.
To make your webinars more marketable, you need to offer more audience interaction. Perhaps have a live poll during the initial stream where you collect data from viewers and analyze it on the fly. Obviously, those watching back at a later date won’t be able to interact with the webinar in the same way, but just knowing that at the time the presenter was working with live data helps to cultivate trust in the presenters talents and skill set.
Another way to make your webinar more interactive is to offer a live text chat to viewers and to interact with it sporadically. You obviously don’t have to read out every message posted in a live chat feed during your seminar, but referring to it every so often to highlight some key comments can help to make the audience feel appreciated. What’s more, the live chat box can act as a great prompt box. If you are worried about not knowing what to talk about, just enable a moderated live comments section and you will find you don’t have time to address all the questions presented to you in the time provided.
Perhaps some of the webinars people are most familiar with are those cover the topic of online marketing, but the reality is that the webinar platform lends its self to many different industries. For instance, those who wish to teach languages to overseas students remotely can make use of the latest webinar technology. The technology is also great for musicains who wish to share their skills and techniques with a global audience.
Fortunately, there are now many pieces of open source software in circulation that mean anyone who has access to a good internet connection can create a webinar without a large investment. Unfortunately, however, that also means competition in the marketplace is cut-throat, so if you want to make any money, you have to be the best of the best in your field, or at least have something unique about you that sets you apart from the competition. Mediocrity no longer pays.