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Proven Strategies to Increase Online Traffic

Do you have a website and business up and running but still struggle to increase online traffic? Proven strategies to increase online traffic could provide you the mechanism for taking your business to whole new levels of success and growth – even in this tough economy. Increasing online traffic has quickly become a top searched topic on websites, and many leaders in the industry have turned their attention to this topic as one of the most important aspects to successful online business.

Some studies suggest there are as many as thirty-six million websites online right now, but many of those sites are rendered useless because they do not effectively pull in traffic. Without traffic, or visitors to your site, you might as well have a term paper posted. No one is reading what you have to offer, and no one is buying what you have to sell. Below are some proven strategies for increasing your online traffic and, as a result, increasing your sales.

1. Partner up with bigger sites to run their advertising. Utilize free space on your website to sell this advertising to other companies that can drive traffic to your site. This approach is often considered a form of affiliate marketing, because your website becomes affiliated with another company’s products by virtue of running their ads. These ads increase traffic to your site because people searching for these companies or their products could be lead to your site simply because they advertised with you. This increases hits to your site, and also generates revenue for you when your customers follow through to their site.

2. Less formally, you can associate yourself with similar websites in your business niche. Finding similar businesses that do not directly compete and then exchanging advertising space can create a winning situation for all parties involved. Pairing yourself with reputable companies who have proven success lends credence to your own site and bolsters your reputation even as it drives up hits to your website.

3. Effectively utilize the services of mailing companies to get word out about your site through emails. Just as people used to send mailers through the U.S. postal service, online businesses are utilizing companies that send out mass emails. A professionally written and designed email can catch a reader’s eye and inspire them to click on your link and view what your business has to offer. To avoid becoming junk mail, use a proven service with quality writers and designers.

4. Optimize your website with a mind towards the keywords people are using most often on search engines. Statistics show that websites who land higher on a results page tend to receive more traffic. These websites might pay for placement to a certain extent, but they also provide a high quality content to readers. If this process becomes confusing, you can hire a consultant to optimize your website and provide feedback to you for changes that might increase your ranking status.

These tips are the most basic ways that success online businesses are driving traffic tot heir own sites. Utilize these tried and true strategies to increase online traffic and your business will flourish.

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