By now you’ve either tried Facebook advertising or you’re about to. Here are a few tips and tricks I’ve picked up along the way to get my ads noticed and clicked on for the least amount of my advertising dollars…
1. Use an awesome picture. What’s the first thing a Facebook user notices about your ad? The picture, of course. Use only the best, highest quality images you can find that are relevant to your headline. For example, if you’re running an ad for jewelry, choose a photo of a gorgeous pendant or ring. If you’re advertising dating, use sexy ladies if you’re targeting men, and handsome hunks if you’re targeting women.
2. Target your ads to small groups. Rather than target an ad to women aged 18 to 45, take the time to target to smaller groups so you can test your results, such as women aged 18-21, 22-25 and so forth. By finding your prime targeted groups, you’ll achieve the greatest click through rates and the biggest bang for your buck.
3. Focus the ad. That is, target it to one thing and one thing only. Facebook ads are small – you don’t have the space to advertise the 5 benefits of your product so don’t try. Instead, keep it tightly focused on one theme throughout the headline, picture and description.
4, Start with CPC, then move to CPM. By starting your campaigns with cost per click, you’re discovering what people will click on. Once you’ve got your campaign fine tuned, you can back it out to cost per thousand impressions (CPM) for a lower overall cost to you.
5. Set your initial spending limits low. While you’re testing you want to be careful – sometimes Facebook advertising comes in like a dripping faucet, and at other times it’s more like a fully opened fire hose. By setting your initial spending limits low you can see which campaigns are making you money and then increase your daily limit on those.
Facebook makes it easier than ever to reach your perfect customer. Implement these simple tips with your Facebook advertising, and get better results right out of the gate.