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The Value of Social Media Marketing

Let’s get social

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All marketers know that you need to be where the people are. Where are the people today? The people are on social media and that is where you and your company need to be. Marketers often look at very specific statistics, things like bounce rate and the average amount of time that a person spends on the website are both very important things. When it comes to social media, people spend more average time on social media and all other platforms. But even among social media sites, not all social media sites are created equal. There are certain forms of social media where your money will go a lot further, social media sites where people spend a lot more time, such as Facebook, Instagram and YouTube.

A lot of companies get it wrong:

It is very easy to get social media marketing wrong. Some people come to social media is just a person with something to sell to others. The most powerful frame to come to social media with is with the idea of becoming a content provider, someone who is looking to build rapport and trust, someone who has something of value that others will easily recognize if you tell more of your story. Of course, it is easy to do pay per click marketing on social media and only show your product and service but those things go a lot further when it comes with a more human approach to doing things.

A professional’s touch

There are a lot of talented people working at all different companies in the world, you might have a lot of talented people in your company. People who can figure out just about anything. But very few people know everything on a deep level. This is why professionals and specialist exist in our world. They are there to focus on the things that the rest of us don’t have time to do so. One thing that the average company does not have time to focus on is social media marketing. Your company specializes in other things not social media and that is where a professional can truly help you.

What the right social media marketing firm will do

The right social marketing media firm will focus on creating a narrative of who you are and social media. They want to know what are the values of your company, what is your corporate culture, what do you want the world to know about you so that they can trust and believe in you. We often call this the blame it on Apple syndrome. The idea that almost every business is a lifestyle brand in some way or the other. When you can become the type of company who people want to associate their name with, you have a lot of power and that power was built by being responsible with your message and on social media, by building rapport, by providing valuable content and by building the necessary trust that it takes to create a lifelong customer.

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