Search engines basically allow you to search the internet for whatever you’re looking for. So, for example, if you’re looking for “how to tie a perfect knot”, then you simply type that search term into a search engine like Google and the results should bring up website URLs that answer that question. Whenever you do a search, you will get hundreds if not thousands of results. However, most people only click on the first couple of links. Therefore, the sites at the top of the search engines get the most traffic. As a result, if you have a website, then you should aim to to be at the top of the search engines for your keywords if you want a lot of traffic.
Now, why should you want so much traffic? Well, if you have a business or have a website that is selling products and services, more traffic means more customers. Of course, how many visitors you convert into customers is a subject for another article since this will be about conversion rate optimization. However, you need to have real people landing on your site in order for you to make sales. In order for your website to be placed at the top of the search engines, you need to do something called search engine optimization or SEO. This basically optimizes your website so that it ranks in the top three results. We will now take a quick overview of how to do SEO.
The first thing you need to do is on-page SEO which is where you focus on optimizing aspects of your website. This means choosing the right keywords, creating your site’s architecture, building out content, interlinking, optimizing for your keywords etc. The first thing you will need to do is choose the right keywords. You should look for long tail keywords that have enough search volume that are not too competitive. If you choose a keyword that is too competitive, then you will have a hard time ranking, so matter how much SEO you do. Also, if you choose a keyword that doesn’t have much search volume, then when you rank number one, you won’t get much if any traffic. There are lots of tools that can be used to find keywords such as Ahrefs, SemRush, Long Tail Pro etc.
It is best to get at least a handful of keywords for each page and then sprinkle those keywords in your URL, title, headers, body etc. You should take special care not to over optimize for your keywords since it will attract an over optimization penalty. You should also be careful not to interlink with too many optimized anchor texts, since this will also get your site penalized.
Lastly, you need to do off-page SEO which is building backlinks. This includes links from PBNs, guest posts, blog comments, paid links etc. You should strive to get links from sites that are related to your niche and have a good domain authority.
In closing, we have just looked at what you need to know about search engines and how to do SEO. The information in this article is just a starter, so be sure to continue researching to learn more.