Getting email subscribers for your marketing campaign can pay huge dividends. Naturally, you have to know how to gather those email addresses. It does take time to build up a list of subscribers. Yet once you have them, you’re going to try to keep them. You want better conversion rates, and you know that a targeted email list can help you get there. So how do you build that list?
One way to get email subscribers is via social media. Social media is huge, and your accounts can spill over into your email campaign. Back in the day, there was no social media, and it was a little more difficult to build an email marketing list. Nowadays, social media makes the process much easier, and that’s why it gets top billing. You definitely want to be utilizing your social media accounts to help you network with people and build your email marketing campaign.
You’re selling products or services, right? Given that, one of the obvious ways to build your email list is by asking for customer email addresses when purchases are made. Putting these people on your list is golden because they have already purchased products or services from you before. That should definitely help with your future conversion rates when it comes to your email marketing campaign.
Then you have your website. You see it all the time, the standard email subscriber form, but that’s not necessarily going to get you many people signing up. You have to get a little creative. You have seen the pop up subscriber ads, right? They may seem a little annoying, but they do remind people to slow down and consider the fact that a site can provide them with valuable information in the future. Plus, there are other ways to get your email marketing subscribe button in front of site visitors.
In other words, you don’t have to use pop up ads to get the point across. You do, however, want to be sure that your email marketing subscription form is located in the right place on your site. It may need to be in more than one place, too. Now let’s get to a tip or two that finds you having to think outside the box.
When you send your emails to your list, do you incorporate social sharing buttons? You may not have thought about this, but it’s important. When your list of people starts sharing your emails on social media, that is huge. The potential reach is then enormous, and you are again mixing social media and email marketing together.
As you can tell, that’s key. Another tip in regards to thinking outside the box is to have a contest that requires people sign up for your email list. You wouldn’t believe how well this works. Are you ready to start building that email marketing list? There is no better time to start than now. Remember that you’re building a targeted list, and you want people that are interested in what you have to say.
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