Advertisements
Home Business Ideas and Opportunities

What To Know About The Law On Email

If you want to send emails to your existing customers or your potential customers, you need to know the law regarding this. There are 2 laws that you need to be aware of and they are CAN-SPAM and GDPR. CAN-SPAM is the American legislation that governs emails in particular while GDPR is the data protection regulation which has been brought in by the European Union.

animated-police-and-cop-image-0098

What To Know About CAN-SPAM

As CAN-SPAM is the one that only regulates emails, you need to be aware of this. The CAN-SPAM Act bill was signed into law in the United States in 2003 and was updated on 2008. This was done to stop the onslaught of spam that was landing in everyone’s email inbox.

The law focuses primarily on transparency and covers all commercial emails which are sent to people within the US or from US-based companies. If you are not based in the US, but send emails to US-based customers or use a US-based email service, you will need to adhere to CAN-SPAM. To ensure that you are adhering to the law, you need to consider a few things.

You will need to tell your readers where the email is coming from and cannot cloak your sending email. You will also have to be honest in your subject line. This means that you cannot tell someone that they have won something in the subject line of an email promoting your new product line. You also have to provide a physical address in your email to show that you have a credible business.

What To Know About GDPR

When GDPR came into effect, a lot of people rushed to ensure that their disclaimers and cookie practices were in line with this. However, there is more to GDPR than disclaimers and it will impact the sending of emails from your business. The primary impact point will be the way that people sign up for your emails.

To be in line with GDPR, the customer will actively need to confirm their consent to receiving emails. This could include a clear opt-in or ticking an unchecked opt-in box. Pre-checked boxes that use inaction as a form of consent will not be valid under GDPR and will cause a breach of this law.

Under GDPR, you will also need to keep your consent requests separate to your terms and conditions. In the past, consent for marketing emails was often hidden in the terms and conditions which most people do not take the time to read. The law also states that you need to make it easy for people to withdraw their consent and stop receiving the emails.

It is important to note that GDPR affects any emails that you will be sending to citizens of the European Union. If you do not have any communication with people in the EU, GDPR will not actually affect you. You can also block your website to people in this geographic location if you are not yet ready to comply with GDPR.

Get your Free website NOW!


Ebates Coupons and Cash Back

 tripleclicks.com

★ ★ ★ ★ ☆ Multitools Outdoor Survival Kit— $19.90

A great companion for your next camping or fishing trip or as an emergency kit for long car trips, the Multitools Outdoor Survival Kit has everything you’ll need to get the job done!

In addition to a compass and sound-piercing survival whistle, the survival kit comes with a tough wire saw for easy cutting of brush and small limbs.

In…

A great companion for your next camping or fishing trip or as an emergency kit for long car trips, the Multitools Outdoor Survival Kit has everything you’ll need to get the job done!

In addition to a compass and sound-piercing survival whistle, the survival kit comes with a tough wire saw for easy cutting of brush and small limbs.

In addition, a handy 6-in-1 plier offers a built-in wire cutter, saw, bottle opener, flashlight, screwdriver, and pocketknife. There’s also a multi-function stainless steel tool card with a can opener, knife, straight screwdriver, ruler, bottle opener, three different wrench styles, and a small saw.

The entire kit comes in a convenient case for easy storage.

In the box:
* Multi-function tool card
* 6-in-1 plier
* Wire Saw
* 2-in-1 Survival Whistle
* Compass
* Tool Box (5.3 inches x 3.1 inches)

4.24
25
19.9
USD
InStock

Advertisements

,

Comments are closed.
Home Business Ideas and Opportunities

Powered by WordPress. Designed by Woo Themes

Plug-In Profit Site

This website can be yoursClick here for details