Month: February 2014

  • IM Strategy: The Difference Between ‘Selling’ (Convincing) and Promoting

    Advertisements Let’s picture this: You are out in public – just moving around and observing. You do not really know what you are looking for sometimes – or whether you are even looking for anything per se (maybe ‘window shopping’). You are just being ‘there’. Someone (or something) pops up and rudely shoves a flyer…

  • Work From Home – Drive Traffic Instead of Being Stuck in it

    Advertisements Seriously, this is not funny. Have you ever calculated how much time and money you spend commuting to and from your job? It is serious, stressful work for which you are not being paid, and in fact is costing you money. When considering whether it would benefit you to work from home, start right…

  • Creating Compelling Content for your Home Business Blog

    Advertisements While you want your content to be informational, you don’t want to imitate a text book or some thing that will bore people. There are many ways in which you can provide valuable information that people need and are looking for without sounding ‘clinical’ or ‘academic’. You can pretend you are writing to a…

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