There is an American expression that if you are starting at the bottom of something and working your way up, then you are, “Low man on the totem pole.” A totem pole is a Native American sculpture that is generally quite tall, with carvings of animals, symbols and people stacked one on top of the…

Next time you write a headline, see how many of these you can incorporate. Self-interest – This is the obvious benefit that keeps the reader on the page, reading what you have to say. For example, “Revealed at Last – 13 Perfectly Legal Ways to Make Money in Your Pajamas” Believability – Placing some kind…

I was looking through an old copy of the magazine ‘Wildlife Art’ when I saw an ad for limited edition prints for a particular artist. At the top of the ad were thumbnails of 5 of his previous works, and each one had the words, “GONE” in red ‘stamped’ on top of them. The headline…