Huh?? Ever notice how the various professions create new terms to try to make us feel stupid? I hope you don’t do that to your readers. And if you catch me doing it, slap me. Please. Now then… a “successive approximation” is a rather silly term for a psychological trigger that you, as a marketer,…

Here’s a clever idea for making money with your list: You have a list of buyers and list of prospects, right? Rent out your list of prospects to product owners, advertising their “Product of the Day.” This is different, because nearly all solo ad sellers won’t let ad buyers send traffic directly to a sales…

Instead of using the phrase, “mailing list,” use “alert” instead. Do people want to join your mailing list? Not really. But do they want to be alerted to the latest news, products and so forth? You bet! So instead of asking people to subscribe to your list… (yawn) …ask them if they want to be…