What Is Article Marketing?

It is the practice of writing and publishing articles to online directories and websites across the Internet. The article submissions can range from being general to niche specific. In this article, we will be going over some of the top benefits of marketing with articles.

Top Benefits Of Article Marketing:

1. Increase Brand Awareness.

One of the biggest benefits that you are going to get when you utilize this type of marketing is increased brand awareness. The reason why this is going to increase your overall brand awareness is because article directories can have a very broad reach. Once you submit an article to them, they are going to be published online for various blogs and websites to use and/or refer to. If you happen to write a solid article, it might be published in 1,000 different magazines and/or websites around the world. The good thing about it is that it keeps your contact information and everything else in tact. That way, the person reading the article always knows where it came from and this can help build your brand.

2. Drives Traffic To Your Website.

Another huge benefit of this type of marketing is the fact that is can drive a significant amount of traffic to your website. It can do this by giving you a space to write your contact information and to include links for your website at the bottom. If you include a little teaser at the end of your article, the reader will have more incentive to click through it in order to see more. This is going to be a very effective way to get more people visiting your website and viewing your content.

3. Promote Products and/or Services.

Another excellent benefit of this type of marketing is that it gives you a great platform where you should be able to effectively promote different products and/or services to potential customers. Because you can literally write about anything, you should be able to promote your products and/or services effectively using this type of marketing.

4. Boost SEO Efforts.

A lot of people get into article marketing in order to boost their overall SEO efforts. The way that this works is that it gives your website much stronger links that it can link to. This makes it so that the search engines view your website as a much stronger website than if it didn’t have the links to strong article directories. Therefore, by linking your article back to your website, you should be able to build strong links.

5. It Is Free.

Because this form of marketing is absolutely free, you are not going to have to spend a dime on it. This means that the return on investment is going to be huge. There is no reason not to try it out since it costs you and your business zero investment.

As you can see, marketing with articles can be a very effective way to generate more business.