I started to compile a bunch of stats to show you how popular video marketing is becoming. And then I realized – the last thing you need are more stats about how video is taking over the internet.
The fact is, if you’re not using video yet, you’re losing customers, clients and revenue.
Consumers love video. They watch video. They ENJOY video.
They even enjoy video when the video is selling something, as long as the video still entertains and informs.
So how can you use more video in your business?
And how can you make those videos perform as well as possible in getting your viewers to take action?
Here are ten tips to get you started in the right direction:
1: Make your video is about the story, not about the sale.
Anyone can slap up a sales video and put it on YouTube. “Buy my product!” But will it get views? Not likely.
Instead, tell stories and deliver value. Let’s say you’re selling a course on how to do marketing for chiropractic offices.
It’s tempting to tell the viewer why your course rocks, why it’s exactly what they need, and how it’s only available for a limited time.
But what if you make a series of short videos, with each video providing one powerful marketing tip just for chiropractors?
I guarantee those videos will be watched and shared among the chiropractic community.
You’ll establish massive credibility. And of course you can politely refer them to your website at the end of each video.
These videos won’t sell your course for you.
But what they will do is make it far easier to get the sale.
Think of it as romancing the client…
First you take them out on a date or two or three…
And THEN you close the sale.
Your success rate will be much higher than if you try to close the sale while the two of you are still strangers.
2: Make the first 10 seconds the BEST 10 seconds ever.
One stat says that 20% of viewers will click away from a video within the first 10 seconds.
Now you’ve got to ask yourself – why would they do that?
They came to watch something, yet they leave almost immediately.
There could be a few reasons:
Your video doesn’t appear to be what they expected. If they are coming from a link that says, “Free iPad!” and your video is about growing organic veggies, you’re going to lose them. Continuity is key here.
You have a long, boring, “Look at me!” intro. You’ve seen those intros where it’s 30 seconds of how great the company, video creator, brand or whatever is. The problem is, no one cares but the person who made the video. Lose the long intro.
You dilly dally around. Taking the first minute of the video to finish setting up your recording equipment is a major no-no.
You don’t start out with a bang. You want to get right to the meat of the subject by quickly introducing what’s happening and then making it happen.