Monthly Archives: January 2014

Staying Abreast of Constant Changes in the Internet Marketing Industry

Just as with any industry if you expect to excel and to
exceed expectations for your job or career, you need to know
what is going on; particularly when there are changes that
may necessitate you revising your procedures or protocols
just to stay in the game, you should know what they are so
you can determine what you need to do as a result.

In particular with Internet marketing, the techniques and
strategies change periodically. What may have worked really
well 10 years ago, may not be as effective today. This may
be due to circumstances beyond our control, or maybe even
the controls put in place that may impede your progress.

Specifically in this regard an example is eMail marketing.
Case in point, due to massive spam sometimes perpetrated by
robots, eMail services put filters in place. The filters
help to control the onslaught but they also create blockages
to real mail being delivered. Hence you need to do more and
get less of a response since much of your mail may not even
be received. There is also a science to this whereby you can
do some things to make your email less likely to be blocked
by a spam filter by the way you write your ‘subject’, the
length and content of your message and even how you display
your links. eMail marketing is by no means dead in the water
– it is just more problematic, and with a little extra
effort you can transcend the impediments.

Another example is security – due to ‘phishing’ and other
demonic activity you have to be careful of the links you
click and even the sites you visit. This is a true concern
for your confidential computer, identity and financial
information. However, ‘the powers that be’ put a warning
on some sites for no other reason than they mention
‘money’ – and only because of the fact there are some
unscrupulous ‘scammers’ out there somewhere, they will
warn people to beware of the site. This surely does not
instill confidence or promote your business in any way – and
may in fact harm completely innocent businesses. It’s kind
of like presumed guilty and not being given a chance to
prove innocence.

Most recently it has become evident that ‘mobile’
computing is taking over the Internet. All those small
devices like iPhones, iPads, tablets, etc. are now in the
majority as far as who is using the Internet. They can only
continue to grow in popularity and as such people who have
websites really will need to have ‘mobile’ versions of
their code if they don’t want to miss all that traffic. Who
knew PCs would be ‘old-fashioned’ by this time? Thankfully
there are some easy fixes for this – even free applications
that will help scale down your graphics and etc so that they
display well on a tiny screen.

So we really need to browse through the online news sites
frequently and especially on the sidebars we may find
information that will help us to stay on top of our game of
trying to start or maintain an online business. There are
also a number of ‘tech’ magazines etc online that have a
lot of interesting and helpful information especially for
transitioning.

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Keeping Your Irons in the Fire – Internet Marketing Part-Time

For some of us it is not feasible or maybe even imaginable
to earn our living from home. It is a huge step and
‘culture shock’ when we have spent our working lives tied
to one or more corporations. We may have been accustomed to
a job that provided health insurance benefits, holiday and
sick pay, cost of living increases, retirement “pension”
and/or 401k etc, and maybe the possibility for
‘advancement’.

The days when we could depend on a job including all of
those benefits or in fact even being a stable situation have
long gone what with going ‘global’ and outsourcing,
off-shoring, mergers, workforce reductions and bankruptcy.
However many jobs today still have some or all of those
promises that ‘self-employment’ does not include. In fact
when you are starting a business you may not only not have
holiday and sick pay, you may be working long hours without
pay until you get it going on track!

Obviously this will not be possible in many cases since we
need money to survive – food, shelter, and other necessities
for ourselves and our families. So the ideal time to try to
start an Internet marketing business would be part-time or
in our ‘spare’ time. Depending on how little or how much
time you have to spare to yourself, you could even look at
it like a hobby – and this might be just the ticket since
there is not much stress or dire consequences associated
with a hobby.

If we start eventually to earn an income from home, and have
a job that provides for our needs sufficiently, then we can
just put our earnings into either an ‘operating’ or a
savings account. Most businesses, even online from home
will have some expenses associated and we can use the extra
income for that and then later on start to think of it as
savings for a ‘rainy day’. In either case it is a very
wise idea to have some extra money for who knows what
tomorrow may bring.

Others may look at their home business ‘hobby’ as a way to
get something extra that their salaries do not allow. These
days there is very little left over after expenses to save
or to splurge. Some may even need this type of goal to
motivate them to work more than the normal number of hours,
or to come home from work to work some more, and/or to work
on their days ‘off’. So holding a nice fat carrot in
front of them like that shiny new car or that exotic
vacation is sometimes much more compelling to people than
‘savings for a rainy day’.

In any case, it is a very good idea to start something when
it is not a critical need – such as if you should lose your
job and have a limited amount of time to find a way to
replace your income. At a time like that we can be somewhat
hysterical or feel desperate and it is just not the best
time to make decisions; we certainly don’t want to have to
accept a job we know we are not suited for.

Ideally if we lose our jobs, we will have a certain number
of weeks of unemployment insurance and have some other
savings we could rely on to get us over the bridge to a new
source of steady income. Many however are not that fortunate
or the amount they are left with would not even cover their
expenses.

If you are in this situation you might want to take a few
DAYS to recover from the shock and to get organized by
creating a plan. Then you should treat looking for new
income as a full-time job – don’t think it would be a nice
time for a mini-vacation because the day is coming when the
‘wolf is at the door’ and you want to be prepared. Now can
you see how nice it would be to just realize, ok, I have
been saving money from my Internet hobby(s) and that will
help get me through this?

How to Succeed With Affiliate Marketing

Affiliate marketing is one of the best if not the best way
to start a home business if you have no experience, because
there is minimal technical knowledge required as well as
expense and time necessary. You can more or less join a
program and get started on the same day. All that is
required is a computer and an Internet connection – and a
strong will to succeed.

This is not to say that this is all that will ever be
required because the above only gets you to square one. The
point is that you do not need to spend years learning how to
build a website, create your own product and a membership
program, determine price points, etc. The affiliate program
has done all that is required to begin, and will also
provide customer service for your customers.

If they are a really good program, they will also provide
free training so that you can learn how to market and
promote your affiliate business. They may even provide some
of the basic tools for an online business, like an
autoresponder to communicate with your prospects and
customers (eMail marketing) and various tools for list
building (generating leads or prospects).

If they don’t then these tools are also ‘ready-made’ and
you can get an autoresponder and a list building program
very inexpensively; again these are programs that are
already built with menu-based operating techniques that you
can easily learn.

Other basic tools that you will need to promote a business
online are a blog for content and search engine
optimization, and some very basic information about keywords
and the back linking strategy. Blogging platforms are very
easily set up and used. Creating content on your blog can be
done by you quite easily if you will write (post); or if you
don’t have time or the will and can afford it, you can pay
for ghostwritten content to post to your blog.

The main point to keep in mind when participating in
affiliate marketing programs, however, is that there is no
magical thing that happens when you join a program that will
somehow generate business for you just because you have an
affiliate link. Nobody will see it unless you promote it by
advertising and marketing. The biggest mistake people make
is that they feel that because they have to pay for any or
all of the above that this also entitles them to make money.
Not so.

What you are paying for is the right to use that company’s
intellectual and other properties to earn money. If you are
realistic you will understand that you are usually getting a
very good deal and actually saving hundreds and maybe
thousands of dollars; AND that the company is also in
business to make money for their investment in their program
and their brand. That is business, not a crime.

Being an affiliate only gives you all or part of the
mechanisms to generate income and you must take aggressive
action if you want to succeed with all you have been
provided or may acquire in pursuit of your own business.