Monthly Archives: February 2014

Home Business – Staying in the Game

Sometimes our lives take sudden turns and we have to take
detours. Some examples may be that we had thought that we
had X number of hours to devote to our business when we
started out and then our hours at our day job increased; Or
our financial picture may change where we have seen
something increase in cost and now we don’t have as much to
use for operating our business; Or we have had a full-time
job and been building our home business slowly, part-time
and we find out that the day job will be ending and we need
to find another full-time position right away.

Ideally we would be able to devote more time to our home
business and make that our primary source of income. The
point is that either way, no matter what, don’t quit. If
your plan was to do it one way, don’t give up just because
your plan has to change when life gets in the way! Make a
new plan, go a different way. The point is not to make your
home business expendable. Would you just throw your job
away if your situation changed? Maybe, but you would need to
find another one to replace it or another way to earn a
living.

Many people do not really take their home business seriously
– and as such they never really succeed in any substantial
way to earn money. ‘You get what you pay for’ – and
‘pay’ can mean expending your time and energy and other
resources including money. However if a million different
things always take precedence over doing the work you need
to do to develop your business, you are obviously not
sticking to any plan where your business is concerned.

People often have ‘buyer’s remorse’ and this wouldn’t
happen quite as much if they had a real plan that includes a
budget and a schedule. Realize what your expenses are and
take stock of how much money you actually have to cover them
and by what date. Anything left over, then that is what you
have to work with to support something extra like starting a
business. Don’t be surprised and call it ‘unexpected’
changes to your financial situation when the mortgage comes
due! Make sure you have it covered FIRST.

There is a certain ‘crazed’ mindset that can go with
‘shopping’ and business opportunity shopping can be one of
the worst because of the expectation of a return on the
investment. While everything is a gamble, make it an
educated gamble so you don’t just waste your time and
money. Don’t speculate that you will get the money back
right away and therefore it is fine to go into debt, or
spend money that is already committed such as for living
expenses or bills.

You may say well ok then I guess I can’t do this – yes you
can – just find another way – If you are totally serious you
will find a way to put $5-10 aside every time you have
money. If you really intend to start a real business – you
will find $5-10 from various places when you decide to make
your business a priority. Keep it real. Take it seriously.

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Starting a New Business: Is it True that You Can’t Fail Unless You Quit?

If you think about this saying ‘you can’t fail unless you
quit’, you will see that it is very true. A person who
quits has obviously given up trying to reach their goal.
They will make no more effort on their own behalf and are
thereby accepting defeat. When they really quit they will
feel temporarily relieved because they don’t need to worry
about it anymore. This may be a good step to seeing their
way clear to start over.

A person who won’t quit, no matter what, will keep trying
to succeed. They will either learn new strategies to
promote their business, or may consult with others for
advice and direction. Some will need to completely
‘regroup’ before they start over. Many people may take a
break to get their bearings and make a decision as to
whether they will continue to try or will actually quit.
Sometimes that is all that is necessary to turn it around,
for example if someone has possibly gotten too stressed out
in the actual process of trying to start a new business.

They more than likely have other situations in their life
that were stressful to start out with and that may seem or
have actually been exacerbated by the time, effort and
expense that they have been putting into the new activities
involved in starting a business. Maybe something has to go
and it can’t be the day job or the kids or the spouse, and
there is no other way to release the pressure they feel than
to just stop trying to do anything extra like starting a
business. This is unfortunate, but is quite
understandable.

Hopefully taking a breather and maybe doing some additional
planning will create the atmosphere necessary to squeeze
something else in and they will be able to continue on to
reach their goal of starting a business from home. This
would be the case if the person really had what it takes to
go that extra mile to hit their target. Purely by
organizing their time a little better may do the trick so
that they can somehow come up with a good block of time
weekly if not daily to devote to their business. Again, it
really may be the case that they will need to completely
shut down in order to see things clearly enough to realize
that they can make time to do what they know they want and
need to do.

In a case like this it always helps to make a list of pros
and cons, and brainstorm difficulties or obstacles, giving
possible solutions to each situation. This is a good way to
find out if it is possible for you to realize what your
priorities really are. You will find, if starting a
business is really what you want to do, that there are
plenty of things you can do without or work around in order
to make it happen. If not, then maybe just let it
‘simmer’ for a while on the back burner and it will come
to you how there is usually a way you can find that will
allow you not to give up on your dreams.

Home Business Start-Up – Your Primary Tools

When we talk about ‘tools’ we mean resources. Resources
can be anything from time to money to skills. Starting a
business online really requires most of all a willingness to
learn and a strong will to succeed.

The most important skill for Internet marketing is writing.
Whether it is writing to communicate with others, blogging,
or creating ads, publishing content is of major importance.
It goes without saying if you have some challenges and you
just really can’t see ever becoming proficient at writing,
then there are services that you can use for ghostwriting
and copywriting that will get you through with some
expense.

However it would be much more natural and of course
inexpensive if you were to ‘bite the bullet’ and force
yourself to do something that is maybe out of your comfort
zone – and now you have the motivation to do so if you
really want to have a successful Internet business and you
believe it is in fact necessary to write.

To make it real simple, writing is related to reading; it is
related to talking; in fact it is related to thinking. More
than likely you can do all 3 of these things – now the trick
is to get it all into your fingers and start typing! Just
sit down and start pounding away to say what you are
thinking, what you have read, what it means to you.

There is a technique used for decision making and planning
that also works really well to help you start writing! It
is referred to as ‘brainstorming’. Brainstorming is where
you don’t worry about crossing your t’s and dotting your
i’s – you just let your thoughts flow freely and start
listing them. In the case of decision making it might be
two-columns with Pros and Cons. For planning it might be
just a ‘to do list’ in no particular order. You can sort
everything out and organize it later but the point is just
to get it all down where you can see it.

So if you are really having trouble writing know that once
you just get started trying that it gets easier. There
really is such a thing as ‘writer’s block’ even for
people who are comfortable with writing. However, it is
more a question of having ideas to write about and with
business online you are fortunate that there is so much
information available that you can use to create an idea.
One of the main ways is to do keyword research – find out
the relevant terms used in your niche – and then go to a
free keyword research tool and look them up – that will
produce other related words and phrases. List them out and
build around them.

You can actually use your keywords as an idea list. If you
have to pretend you are talking to someone, or writing
someone a letter, fine – just start writing. Describe the
keyword – what does it mean in general – what does it mean
specifically to your business. What are some of the ideas
you have with regard to that term; what information (facts)
do you have; what have you read or heard people say about
it. Write it all down – remember don’t worry about what it
sounds like or looks like just get it down.

Then maybe get away from it and let it all settle down in
your head. Go back to what you wrote and start cleaning it
up – Create sentences, check your spelling and grammar, and
try to organize it into paragraphs. Do a little more
research and put the term in a search engine query to get
some more information and ideas that relate to this term.

You know as they say, ‘where there is a will, there is a
way’ and this will work a lot better for you than ‘I
can’t’ or ‘I don’t know how’ or ‘I’m new’. You have
to try! Find a way to “Just DO it”.