One of the biggest secrets to success when it comes to blogging is knowing how to write content that people will want to read.
Note that this isn’t really about the way you write. Or at least that’s only part of the puzzle.
Instead, writing content that people will go out of their way to read is all about choosing exciting topics, giving them great titles and knowing what it is that makes people click.
A good place to look for answers is “clickbait”. Clickbait is any content that is designed to get clicks, even if it isn’t entirely honest in how it goes about it. Normally clickbait titles are purposefully provocative or misleading and this gets people to click on them.
For instance, you’ll see things like:
“10 Tips to Transform Your Body – Number 4 Changed My Life!”
“You’ll Never Believe What Happens to Woman in This Shocking Video!”
“This Marketer Boosted a Facebook Post: What Happens Next is Awful”
For most people the curiosity/promise of the title will elicit a click even if the content doesn’t live up to that promise.
Clickbait does work and can generate a lot of visits to your website. The problem is that it’s also misleading and as such, it can damage your branding.
The trick is to take what works about clickbait and to use it in a more honest manner.
The Right Type of Title
So let’s ask ourselves: what is it about clickbait that makes it so successful?
The answer is that it looks different, it looks interesting and it promises something unique/that you haven’t seen before. It would be fine, if the actual content weren’t lacking or deceptive.
Clickbait is even more successful thanks to the sheer drought of interesting content on the web. How many fitness sites have you been to where all the articles are on “10 ways to get abs” or “how to eat clean to lose weight”. This content is so repetitive, and most people have seen similar renditions of it already.
The key then is to create content that offers something genuinely interesting, that people haven’t seen a thousand times before and that sounds interesting.
For a fitness site, that could look like this:
“How my fitness addiction nearly ruined my relationship”
“Cardio acceleration: a new type of cardio fitness that burns 300%+ more fat”
“Why bodybuilders are stronger than powerlifters”
These titles are engaging and unique but what’s more is that they’re also meaty and give you the opportunity to offer some really great content that truly helps other people. That’s how you get clicks and build fans!
Do you need more targeted traffic fast, but haven’t got a big ad budget to leverage?
I’ve got you covered. 🙂
The method I’m talking about here is guest posts.
Simply put, a guest post is where you arrange to have a unique blog post you create posted on a (preferably) high traffic, authoritative blog in your market.
The blog owner is looking for great content for their readers, and you are in turn looking to get visitors to your site/offer, which is exactly what happens when your great content spurs them to want more, and click the link in your post. It’s a win-win for everyone!
How many visitors can you expect to gain from this method? That’s really a function of how good your guest post is, and how many daily readers the blog you post on has. Focus on creating quality content and strong relationships with authority sites, and this could become the number one source of visitors to your website, and it’s free!
Guest posts can also be a great way to build your email list. An effective strategy is to create a great blog post, and then with your link offer your post readers more (perhaps a free report related to what you wrote about) in order to get them to subscribe to your email list. You’ve now given them two high-quality pieces, and now you’ve also earned the right to email them. More importantly, you’ve built the “know, like and trust” factor through your content that will make these subscribers more responsive to your offers.
So how do you find great places to write guest posts? Simply do a Google blog search using a search string like this:
“guest post” + affiliate marketing
… or whatever your market happens to be. You’ll find a lot of opportunities, and once you’ve sorted through them, you’ll certainly have some great websites to approach.
There you have it… A proven way to get interested visitors to your website, without breaking the bank! I hope this helps you get more traffic for less cost and grow your business faster in the weeks and months ahead.
I’d love to know what you think about this technique, and how it works out for you when you put it into action.
Creating multiple streams of income is an important strategy in business. Unfortunately, it’s probably one of the main things that is missing from your financial plan.
One reason earning multiple streams of income is important is that you are not dependent on any one source of income. There are times when some income streams will do better than others. For example sunglasses probably sell more in the Summer and collect dust in the Winter. The same idea applies to seasonal businesses such as those which thrive during the holidays, but produce little sales or income any other time of year.
The internet is making it easier and more affordable than ever for anyone to develop multiple streams of income. For example, many people start by joining free or low-cost affiliate programs and business opportunities which can immediately provide high-quality products to sell, along with a rewarding compensation plan for the successful affiliate.
Another advantage of affiliate programs and online business opportunities are the built-in training programs provided by the companies who offer these programs which are often as good or better than some of the top business courses taught in colleges around the world. A dedicated affiliate marketer who is serious about learning how to build a successful business online can not only achieve a full-time income from their pursuit, but gain the equivalent of a business degree in experience along the way without any actual investment required other than their time and commitment.
An additional upside to affiliate programs and online business opportunities is the opportunity to earn residual income. Many products that are available to market and sell online as an affiliate are setup so that when you introduce someone to the product, you will get paid a generous commission every month for the life of the customer. And the good news is that it’s just as easy to sell a product that pays you a one time commission as it is to sell a product that pays you a residual commissions every month. Therefore, focusing your efforts on products that pay residual income is a way to increase the strength and longevity of your online income streams.
Once a person has achieved some success with affiliate marketing, they will have the experience and skills needed to start developing multiple streams of income by adding additional affiliate products and/or business opportunities to their online income streams portfolio. In reality, there are no overnight successes, but to the affiliate marketer who has developed their own website, email list and brand online, adding additional income streams to their business becomes as easy as sending an email to their subscribers, or adding a new product promotion to their website.
I hope these ideas give you some insight and encouragement to take action and start creating at least one new income stream today. On the internet, your next paycheck is literally just a few clicks away…