Monthly Archives: April 2017

10 Secrets of Highly Lucrative Video Marketing

I started to compile a bunch of stats to show you how popular video marketing is becoming. And then I realized – the last thing you need are more stats about how video is taking over the internet.

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10 Secrets of Highly Lucrative Video Marketing

The fact is, if you’re not using video yet, you’re losing customers, clients and revenue.

Consumers love video. They watch video. They ENJOY video.

They even enjoy video when the video is selling something, as long as the video still entertains and informs.

So how can you use more video in your business?

And how can you make those videos perform as well as possible in getting your viewers to take action?

Here are ten tips to get you started in the right direction:

1: Make your video is about the story, not about the sale.

Anyone can slap up a sales video and put it on YouTube. “Buy my product!” But will it get views? Not likely.

Instead, tell stories and deliver value. Let’s say you’re selling a course on how to do marketing for chiropractic offices.

It’s tempting to tell the viewer why your course rocks, why it’s exactly what they need, and how it’s only available for a limited time.

But what if you make a series of short videos, with each video providing one powerful marketing tip just for chiropractors?

I guarantee those videos will be watched and shared among the chiropractic community.

You’ll establish massive credibility. And of course you can politely refer them to your website at the end of each video.

These videos won’t sell your course for you.

But what they will do is make it far easier to get the sale.

Think of it as romancing the client…

First you take them out on a date or two or three…

And THEN you close the sale.

Your success rate will be much higher than if you try to close the sale while the two of you are still strangers.

2: Make the first 10 seconds the BEST 10 seconds ever.

One stat says that 20% of viewers will click away from a video within the first 10 seconds.

Now you’ve got to ask yourself – why would they do that?

They came to watch something, yet they leave almost immediately.

There could be a few reasons:

  • Your video doesn’t appear to be what they expected. If they are coming from a link that says, “Free iPad!” and your video is about growing organic veggies, you’re going to lose them. Continuity is key here.

  • You have a long, boring, “Look at me!” intro. You’ve seen those intros where it’s 30 seconds of how great the company, video creator, brand or whatever is. The problem is, no one cares but the person who made the video. Lose the long intro.

  • You dilly dally around. Taking the first minute of the video to finish setting up your recording equipment is a major no-no.

  • You don’t start out with a bang. You want to get right to the meat of the subject by quickly introducing what’s happening and then making it happen.

Think about movies back in the 50’s, 60’s and even 70’s – they all had long boring intros filled with lots of credits and no action.

Now think about todays’ movies – from the first moment there is action; something that captures your attention and makes you want to stay tuned to find out what’s happening, why it’s happening and what’s going to happen next.

When it comes to writing fiction, teachers often tell their students to lop off the first page or two, because they’re usually full of long, boring intro stuff to set up the first scene. But when you lop that off and start with the action, BOOM – the reader is captivated.

Videos are the same way. Start with the good stuff and let it just get better form there.

3: Don’t be so serious.

Your video might be to inform and instruct, but that doesn’t mean you have to sound like a boring, stuffy college professor.

Find ways to inject fun and humor into your presentations. This doesn’t mean to inject knock-knock jokes that have nothing to do with the topic at hand. Instead, find the humor in what you’re teaching or talking about. It’s always there, you just have to look for it.

Now I know that when you get in front of a camera, if you’re like most people you get nervous. And when you get nervous, you might not be able to find the humor in anything, except perhaps your own nervousness.

Three things I can tell you – if you practice beforehand in front of a friend, you’ll be surprised at the funny things that come to mind. Go ahead and try your humor on your friend and listen to their feedback. They’ll tell you which ones parts and which to leave out.

Second, when you’re filming, continue to think of the camera as your friend. You’re just having a friendly conversation, regardless of whether it’s you on camera or you’re using slides.

Third, have fun. If you’re having fun then the viewer will likely have fun as well.

4: It’s good to be human.

No one really likes someone who is perfect, or even someone who comes across as perfect. That’s why it’s okay to make mistakes on camera.

If you are nervous or if you do something wrong, just acknowledge it and move on. For example, you drop something you were showing the viewer. Laugh, pick it up, make a joke about your nerves or your butterfingers or whatever, and move on.

It’s a funny thing when we admit to the audience that we’re human and we can laugh at our own foibles – the audience begins to like us more, and they root for us, too.

I even know people who purposely make a mistake or do something clumsy, just so they can get the audience on their side.

It’s a truly effective technique when done right.

5: Tell embarrassing stories about yourself.

As an extension of the last point, use yourself as an example of what not to do. Let’s say you’re teaching dating tips. You want to tell the viewers what not to do. Instead of saying, “You should never, ever do this or that because it just annoys the other person,” say this:

“I was once on a date and I made the dumbest mistake possible. What happened was…”

And then go on to tell a story about yourself doing something stupid or wrong or whatever.

Notice that now instead of lecturing the viewer, you are sharing a valuable story about how you goofed up.

This does a couple of things…

It teaches the viewer in a way they will remember, because people remember stories much better than lessons.

And it’s yet another opportunity to show just how human you are, and make the audience like you even more.

But what if you never made that mistake yourself?

It’s up to you, but I see no harm in telling the story from your point of view anyway. Again, it’s a highly effective teaching method, and everyone loves somebody who can laugh at themselves.

Just look at comedians – they are continually telling audiences about the stuff they’ve done that wasn’t too bright. And audiences love them for it.

6: Optimize your videos for search.

Here are a few tips for doing just that:

If you can, host your video to your own domain first, before uploading it to sharing sites. This has the potential to get people to link back to your own domain, which will also help your overall SEO efforts.

Enable embedding on your video to increase the likelihood of receiving inbound links.

Add your videos to your sitemap to give Google information about your video. This gives Google useful metadata that can improve Google’s ability to include your video in search results. Here’s a handy page to tell you how https://developers.google.com/webmasters/videosearch/sitemaps.

Use tags for the relevant keywords. Write full descriptions and add a unique title.

And remember this: If it has a box, Google needs you to fill it out in order to help you rank.

7: Educate your audience.

Some of the best videos you’ll ever make, that your prospects and clients will love, are videos that teach your viewers something useful.

Whether it’s to get a result they want, show them how to best use your product, or provide useful tips, people enjoy short ‘how to’ videos that teach them what they want to know, when they want to know it.

Which of course means you need to be found when they are looking. To do that, go back to #6 and make sure your video shows up in the appropriate SEO searches.

8: Let your customers speak for you.

Social proof is best done by your customers on your behalf. For example, you can ask customers to film themselves talking about how they use and love your product.

Case studies are an excellent way to showcase your product while teaching your audience how to achieve the result they desire.

Your customer might talk about their buying decision, what might have stopped them from buying, and why they went ahead and got the product.

Next they might talk about their results of using the product, what specific features they like, and the biggest benefits of using the product.

A good customer testimonial or case study can be worth an entire sales letter when it comes to converting new prospects into customers.

9: Add a call to action

Whatever kind of video you’re making, don’t forget to add a call to action at the end. It might be to visit your website, go to a landing page to grab a free report, check out a sales page or whatever.

Just remember that your videos should be 90-95% great content and just 5-10% sales.

10: Add a video to your landing pages to increase conversions.

Naturally you’ll want to test this out, but odds are you’ll see a nice bump in your conversions on your landing page if you add a short video.

The video should quickly introduce yourself and let them know what they’re getting when they subscribe. Make it friendly and fun for the viewer, and try to inject a little humor.

Most of all, give one very clear and immediate benefit of subscribing to your list and grabbing your free offer.

I know a marketer who never sells a thing on his videos. All he does is provide helpful tips, tell silly stories about his industry and act as a helpful friend to his viewers.

And his sales are through the roof. Why? Because people love him and trust him.

Video isn’t hard. What’s difficult sometimes is relaxing enough to simply be ourselves and lend a helping hand or tip to the viewer.

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Simple Money Making Method Never Fails

Marketers have used this technique for years to make a nice little side income.

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Simple Money Making Method Never Fails

And you can do this as often as you like, too.

All you do is register promising sounding domain names.

Or snap up existing domains when they’re dropped, using one of the expired domain tools.

The trick is to offer them to your own list. Don’t try to sell them on Sedo or GoDaddy because you probably won’t do all that well.

But if you offer them to your list, or even run a WSO for them, you’ll probably sell more easily.

Let your readers know these are domains you’d planned to develop yourself, but now you’ve decided to sell them instead.

And YOU set the prices.

You can use a domain valuation tool, or just decide on values yourself.

Set them at different prices, based on how valuable you think they might be. Your readers will seldom try to negotiate, but if they do, that’s fine.

A domain is worth exactly what someone is willing to pay for it. And the beauty is, scarcity is built right in. After all, there is only one of each, period. So selling them is pretty easy.

You can buy aged domains for $10 when they’re dropped, and sell them for hundreds of dollars.

The trick is to sell them to your list or in a place like the Warrior forum.

Choose domain in all kinds of niches, not just Internet marketing.

Just about everyone will read a list of domain names to see if there’s something in there they want. Buying domains is often an impulse purchase, and marketers just can’t help themselves.

Here are three domain valuation tools that are free:

http://domainindex.com/

https://www.estibot.com/

https://www.domaining.com/valuate/

Just keep in mind that these tools are only guessing. Frankly, your guess might be better than theirs, since you know your list and what they value.

When you email your list, let them know the email is going out to thousands of readers (if that’s true) so they know they better be quick. First come, first served.

You might also make suggestions for the types of websites that could be built on each domain. Not everyone has the imagination or business acumen to figure out how to use a domain.

You can either send out one big list of domains a few times a year, or send out smaller lists more often.

If you’re only offering, say, 5 domains at one time, you can write a good paragraph or two on how each might be used, what similar domains have sold for and whatever you think will help sell them.

Or take the easy route and just make a list and get it out there.

And don’t be afraid to ask for premium prices, either. You might be surprised at how much people are willing to pay for a domain they just have to have.

True value is always in the eye of the beholder.

How to Double Conversions on High Ticket Items with One Sentence

Believe it or not, a single sentence can literally double the conversions you get on your higher ticket items.

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How to Double Conversions on High Ticket Items with One Sentence

Yes, this sounds too good to be true, but once I reveal what the sentence is, you’ll understand.

Now mind you, do not try this with low ticket items. You’ll hate yourself in the morning if you do.

Then again, if you have a lot of time on your hands, it’s your decision as to whether you try this on a $50 item or not.

In my experience, not many marketers are doing this – probably because they’re either too lazy or they simply have no clue how powerful this can be.

Okay, are you ready for the sentence?

Here it is…

“Please get in touch with us personally if you have any questions.”

That’s it.

Simple, right?

Then you give them options. It could be a dedicated email address, a phone number or a chat box.

The key is to make it a soft invitation, no strings attached. You want to be clear you’re not going to strong arm them once you get them on the phone.

Here’s why it works so well:

You’re asking for a lot of money for your high ticket item. Maybe that’s $300 or $3,000, I don’t know. But whatever it is, it represents a sizeable investment for your customer. It’s not like they’re buying a $10 ebook.

So naturally they’re hesitant. They need just a bit more of a push to take the plunge.

And for some of them, simply knowing they can get in touch with you is enough. This tells them you are indeed a real person with a real business and this is a real product.

They relax. They have more confidence in you. And they order.

For others, they have a legitimate question that you either forgot to answer in your sales material, or you did answer it but they didn’t see it.

In either case, they really want that answer before they buy. With these folks, you will often be off of chat or email or the phone in less than 5 minutes. Sometimes in less than 2 minutes.

Then there’s the third type of person. Their only real question is, “Are you for real?” because they want to know what happens if they have trouble with your product. Are they going to be able to get in touch with you? How quickly will you answer? And so forth.

They need reassurance that you’ll still be there in a month if they decide to use your guarantee. They might even get in touch with you more than once just to make sure.

There is a fourth type of person in this scenario I need to warn you about. This is a tire-kicker, and they will likely waste your time. The problem is, you don’t know at first if they simply need reassurance, have real questions or they’re just bored and looking to chat.

If you suspect they’re just wasting your time, you can politely tell them you have another caller and you have to go. But generally this isn’t a problem, especially when you check your numbers and realize your sales have about doubled since you offered customers the opportunity to get in touch with you.

One last thing – which communication method should you offer them to get in touch with you? That’s totally up to you. Ideally you want to offer all three – phone, chat and email. And if you have a virtual assistant helping you out, you can do that.

We’ve found that offering all 3 choices has the biggest impact on sales.

But if it’s just you, then you might want to limit the choices to just the one or two you’re most comfortable with for now. You can always add another method later.

The main thing is to let your big-ticket prospects know that you are in fact reachable. Even adding just a dedicated email address with the invitation to get in touch can make a definite impact on improving your sales.

And if you make just one more $1,000 sale per month, it’s worth it.