Last month we covered 3 ways to list build that are working especially well this year. If you missed the article, you might want to go back and see how to build your list with Facebook Live Videos, Guest Posting with Upgrades and Hosting a Virtual Summit.
Today we have three more list building techniques that are working really well this year.
And before we get started, I just had a thought: What if you implemented all 6 of these techniques in the next 60 days? Can you imagine just how fast your list might grow?
Hmmm. Something worth thinking about. And definitely something worth doing. That’s because if your list isn’t growing, odds are your income is either stagnant if you’re lucky, or diminishing if you’re like most marketers.
The fact is, there are two kinds of customers who tend to buy the most stuff from you. One is the fan who will buy most anything you recommend or create. The second is the new list member who right now thinks you’re hot stuff. And you are! But the problem is, sooner or later they will latch onto someone else or lose interest in the topic, and then they’re not such a great customer any more.
Which is why you always need to be list building.
Let’s get started:
Method #1: Give the Bonus
This one is simple and quick. You take one of your products and offer it to someone who is about to launch a product. Your product then becomes the bonus to their product.
To be effective, you should offer a product that is currently selling well or at least recently sold well. This will make it easier for the product launcher to say yes.
Your product should also be an excellent fit while not duplicating content. For example, if they’re selling a course on meditation, you might offer your product on getting great sleep, easing stress or thinking more clearly – all benefits of meditation.
Everyone who buys the product from the launch will be added to your list, so you can send them the freebie.
Method #2: Do Webinar Giveaways
When you publish a new blog post on how to do something or achieve some kind of results, give a free webinar, too.
To entice people onto the webinar and get them to join your list, you’re going to offer an incentive. It should be something people love that is very closely related to the blog post topic.
Once people get on your webinar, let them know how to get the freebie, teach the content in the blog post, and at the end pitch your paid product that is directly related to the blog post.
Here’s what the sequence looks like:
Publish a blog post
Offer a free webinar to blog post readers
Let everyone on social media know about the webinar as well
The incentive to get on the webinar is that you are teaching the content in the blog post (and then some) AND giving away something really enticing and valuable.
On the webinar, give them the URL to download the freebie (they give their email address so you know where to send it). Teach the blog post content. And pitch a product that is directly related to the blog post.
Don’t forget to record the webinar and place it on the blog post. This will keep new people coming to the webinar and signing up for the enticing freebie, as well as buying your paid product.
And of course you can continue to send people to the recorded webinar via social media.
Rinse and repeat.
Method #3: Get New Subscribers to Tell Their Friends
Using a tool such as SmartBribe you can bribe your brand new subscribers to tell other people about you via social media.
Here’s how it works:
You need a lead magnet. Identify the most popular and awesome free thing you give away. Or create something new, or even use one of your products as your lead magnet – whatever works for you.
Then you set up SmartBribe to give away something even BETTER (or something that adds additional value) on the thank you page in exchange for people telling their friends about you.
Once your new subscribers tell their friends about you via Twitter and email, they’ll get the even more awesome thing.
A word of caution: Most people will read this article and do nothing.
A small handful will choose one list building technique and use it to quickly add more subscribers.
But only the truly motivated will use all 6 techniques – those in this article and the one that appeared last month – to build their lists at an exponential rate.
And those are the folks who will be earning 6 figures a year from now.
Method #1 is the method chosen by nearly all online marketers, and it goes like this:
You have a great idea. A terrific idea. The idea of the century.
Or just a good idea.
In any case, you think about it. You do some research. You talk to your friends and see what they think.
And then you go for it.
You execute the idea, make the product or service, and wait for people to buy.
Except that they don’t. No, it’s not your marketing – your marketing is fine.
No one is buying because you are just one more bit of noise in a very noisy world.
You’re just one more person trying to sell something.
And they don’t have time for you.
It’s nothing personal. It’s reality.
Then there is method #2:
You have a great idea. You do some research, talk to your friends and so forth.
You decide to go for it.
But you don’t start with making the product or service.
Instead you focus on finding the audience and building a list.
You build a list of a few hundred people interested in this exact thing.
Then you build your product, and you tell your list.
And your list pays attention to you.
You are no longer an interruption in their day.
They asked you to email them.
And they buy.
You can even use this list to tweak your product, validate your product, presell your product… do you see how powerful this is?
Here are two examples of putting this method into action, courtesy of Video Fruit.
Case Study #1: 250 subscribers and a $10,000 product launch.
John buys a WordPress theme from Michael Hyatt. John realizes the theme is difficult for new users, and people could use help with it.
So John creates an email list around this theme, and then creates a course on how to use the theme.
He got 250 people who were interested in getting help with Michael’s theme, and sold $10,000 worth of the product.
From the time he thought of the idea to the time his product launch ended was 30 days.
The product itself was sold for 7 days.
Imagine if you got the same results and repeated this every month.
Case Study #2: 2,000 subscribers and a $325,000 product launch in 90 days.
Katherine wanted to create a journal that boosted productivity. So she built a list around the topic of journaling for productivity, and created and sold her journal. From start to finish it took her 90 days.
She launched on Kickstarter but used her list to jumpstart the campaign. Thanks to her list, her campaign received $40,000 in 4 days from her list, and the campaign took off from there.
She succeeded because she didn’t try to get everyone on Kickstarter to buy her product. Instead, she focused on her email list, and once she got them to buy, everything else fell into place.
Building your audience first, and then creating the product to sell to them has tremendous advantages.
Plus it’s just plain easier than building the product first, and then trying to find an audience.
Here’s what to do:
Choose your niche – something profitable with lots of interested people, like health and wellness or self-improvement or business.
Choose your sub-niche – the small niche within a niche that you can be the master of, making you the sub-niche ‘leader’ if you will.
Create an offer they crave – this will be your lead magnet to attract people to sign up. NOTE: Sometimes it can be as simple as an announcement list that will tell them when the solution to their problem is available.
Cultivate relationships with your audience. Keep your readers interested by continuing the conversation you’ve already started.
Cultivate real relationships with your peers, so you might gain access to their audiences later.
Validate your idea or offer with your subscribers, to make sure you’re on the right track. Ask for feedback and make any adjustments you see fit.
[Optional: Do a pilot run selling a very limited number of copies at a discount, to get feedback and further refine your product.]
Launch when you have enough subscribers to make it count. The actual number will depend on your topic and niche. You saw from one of the case studies above that it can be done with just 250 subscribers if the topic is narrow enough.
Does this all sound somewhat backwards to you? We’ve been conditioned to think we should make the product first and then find the customers.
But if you do it the other way around, you’ll know in advance if you’re on the right track.
And when you do launch, you’ll be making sales from Day 1, which is far better than launching, then scrambling to get traffic, and finally realizing you’ve wasted your time.
The next time you have a great idea, give this technique a shot.
There is no reason in the world why you can’t have your own $5,000-$10,000 launch in 30 days if you follow this plan.
If you have the same offer with the same amount of traffic but you double conversions, then you’ve just doubled your sales and profits, too. Here are 3 methods to do just that.
1: What’s in a Name? Everything
You pour your heart and soul into a blogpost, article – even an entire book – and nothing happens.
No one reads it. No one comments. No one shares it on social media. No one buys your book.
Yet the content is excellent, it’s well-written and it’s entertaining.
People SHOULD be reading it.
So how do you fix it?
9 times out of 10 it’s as simple as changing the title.
That’s right – relaunch with another title and see if you don’t do a whole lot better.
I know of one fellow (retired now) who spent his career finding under-appreciated books, buying the rights and retitling and rereleasing them.
He made a fortune doing this before the Internet blew up.
So go back and find your content that didn’t do as well as it should. Polish it off, do any necessary updating, and most of all give it a new title that is irresistible.
You just might have a new best seller on your hands.
2: Stop pushing your customers
BUY THIS! DO THAT! DO IT NOW!
“This is the greatest so-in-so ever and you will fall in LOVE with it, even though you don’t even know what the heck it is yet…”
Let’s face it – in the name of brevity and enthusiasm we tend to tell our customers what they should be doing and how they should be doing it.
We have their best interests at heart – don’t’ they see that?
Actually, no they don’t.
Imagine someone standing on the other side of the room from you.
They’re screaming at you that you should do what they say.
What’s your reaction?
My reaction isn’t fit to print, so I won’t.
Now imagine that same person smiles at you across the room, walks over, extends their hand and introduces themselves.
Next they start talking about this problem they have. That’s funny, it’s the same problem you have. And they sound just like you. They even have the same thoughts about the problem, the same worries and fears that you have.
How do you feel? Like you just met a kindred spirit perhaps?
They invite you to walk with them, and without even thinking, you are right there with them, side by side, going for a short walk.
By the end of the walk, they’ve shown you how they solved their problem. You’re elated. There is a solution! You ask if you can buy the solution and they graciously sell it to you.
What just happened?
Instead of feeling like someone was trying to command you to buy something, you voluntarily bought it because you wanted it.
All because they came over to where you were, talked to you in your own words and then walked with you to the solution.
That’s how truly great sales work. You don’t shout from the rooftops or across the room.
Instead, you go to where they are. You feel what they’re feeling, say what they’re thinking, and become a kindred spirit. Then you gently guide them to where you want them to go.
Use this technique in all of your sales materials and I guarantee your conversions will at least double, if not triple.
3: $40,000 a Month via Phone
Why do you suppose you see so many $10 products, and so few $10,000 products?
It seems like it would be harder to sell a $10,000 product.
But what’s easier – selling 1,000 $10 products, or just ONE $10,000 product?
Odds are, it’s going to be much easier to sell one big product than 1,000 small ones.
John Chow opted to sell the big products and it paid off big time. In just 2 years, he grew his blog from $0 in revenue to more than $40,000 per MONTH.
To do this, he worked a whopping 2 hours per day.
And he didn’t even do his own selling. Instead, he licensed a phone team to sell big ticket items for him.
If you want to sell big ticket products, I would highly suggest hiring or licensing a professional phone team. They’re going to be able to convert prospects at a much higher rate than you can through online marketing.
Offer a free product that totally ROCKS to get the prospect’s information.
Work on building that relationship and let your phone team do the rest.
And in two years? If you follow in John’s footsteps, maybe you can be making $40,000 a month as well.
These are three very different methods that all have the same end goal – to increase your conversions on everything you sell. Use them wisely and the sky is the limit!