“If you’re not paying for the product, then you ARE the product being sold.”
This quote is an attempt to make social networks look evil.
Take Facebook for example: The more time you spend on Facebook, the more ads they can show you, the more money they make.
However… you can also look at it like this: Facebook shows you some ads, and in exchange you get to use their ultra-expensive and unbelievably huge world-wide computer infrastructure to promote your stuff and be entertained.
Not a bad deal. And by the way, TV and radio have worked the same way for a long time.
People love to tell you they are logical and rational, and that they make decisions based on the facts. But what people say and what they do are two different things.
Between you and me, people make decisions based on emotion – they just don’t realize it. So how can you tap into those emotions and get them to click your link or buy your product? By adding faces to just about everything you do.
Next time you run a Facebook ad, do a test. In one ad, use any image you want, as long as it’s not a face.
In the other ad, use an interesting face that expresses the emotion you want your prospect to feel.
Now notice which one gets more clicks.
Face images, whether they’re drawings or photos, work not just on Facebook ads, but also on your sidebar ads, blog posts, social media posts and so forth.
And they work especially well on all things Facebook and social media, because people are already looking for faces there. Thus your posts and ads will unobtrusively blend right into your customer’s newsfeed.
The human brain is actually wired to look for and respond to facial cues and expressions, much more so than the written word.