You may have your online personality down pat, and you may even know how to write engaging blog posts, but if no one’s reading them, that could be a serious issue. You need traffic to your blog, website or social media pages in order to really make a difference with your written content. Perhaps, you may even have some ideas on how to do just that, but here are five tried and true ways that you can gain a better readership.
Use Social Media Networking
A blog itself can only do so much. It exists as a platform to house your thoughts and posts, but if you want people to read what you write, spreading the word is the only way to accomplish that. Use the friends and followers you have on social media to your advantage. For example, when you publish a new post, share it on social networks and get more views in that manner.
Bring In The Search Engines
Perhaps the easiest and most plausible way to get people reading your content is by getting indexed by search engines. There are plenty of existing theories on how to attract the attention of search engine algorithms, but the consensus seems to be that writing high quality posts and using the right tags is a great way to start.
Read And Comment Other Posts
This advice may seem very 1990s, but actually subscribing to other blogs and making comments on other posts can get you great exposure. It’s important to build a connection with other bloggers and help each other out. It’s worth noting that your comments should be relevant to the posts and not just spam begging people to visit your website.
Make Regular Posts
Search engines love websites that are constantly updating their content. You may feel discouraged when you first start writing your posts, but don’t let a lack of traffic prevent you from getting somewhere. Create a posting schedule for your content and keep writing quality pieces that will inspire others to keep coming back.
Pay For Traffic
Some people may view the act of paying for traffic a bit desperate, but it can be a great way to get the ball rolling. You need exposure, and sometimes, the only way to get exposure for your posts is to pay for views and to have your website linked by others. Make sure that if you do end up choosing this option, you purchase views from a professional and honest company. Your blog may be negatively impacted if you receive spam comments or too many undesirable visits.
It can be hard when you first start your own blog. Of course, it’s also normal to feel discouraged during the first phases of getting your blog posts up and running. The point is, instead of feeling like a failure and giving up, spend some time getting the necessary recognition your posts deserve through the avenues listed above. No blogger was a success overnight, but you can build a good readership with some effort!
While many people would not welcome a media presence in their life, it can truly help a business. However, most of the time the media will simply not visit you and help your business to grow. With that in mind, it is up to us to give the media a reason to meet with us. Below we are going to discuss a few things you can do to help create a buzz about your business that will call the media into your business.
One of the best things you can do to help bring media attention directly to your store is to get involved directly with your community. However, in order to do this you need to find something that is wrong in your community and find a way to fix it. In some cases, this is not something that needs to be really serious. So take the time to look around your community and see what could be fixed. It may be something as simple as a junked up vacant yard. Call up your town and find out if your business could help out by cleaning up. Once you are approved, be sure to invite the media to cover the event. Likewise, you could take some time to beautiful the community by planting trees and flowers in an area. There are an endless array of things that can be done to help get you involved in helping your community out.
One of the greatest ways to get media attention is to volunteer for some a local organization. Not only will you get the attention you desire to help your business, but you more than likely will feel better about yourself and life at the end of the day! There are many local organizations that could use help. Look into a local homeless shelter, hospital, or even the humane society. Find something that would align well with your business for the best impact. In addition, choose something that is going to be meaningful to you. Keep in mind, you do not always have to volunteer with your time, you can help financially as well. Talk to the director of the organization and find out how you can help best.
This last one is going to be a tad harder as you are going to have to get a little more creative. In addition, you are going to need an online community to latch onto your project. However, this is a great way to not only get local attention but national as well. You need to create a video that is going to have a unique hook to it. Something that is simply not expected. Think about videos you have watched online that surprised you, this is the direction you will need to take. This can be difficult to do on your own, which is why you may want to hire a creative agency. However, when a video goes viral, it works and will bring all types of media to your doorstep!
Google + is a social networking site that was launched by Google, the search engine giant. This is something a lot of people already know, but there are other things you might be interested in knowing about the site. Here is everything you need to know about Google Plus.
What Is Google Plus
As previously mentioned, it’s a social networking site. It lets users share content with people they know or with people who are connected to them (following them). When the service first launched, users were only able to join via invite. Eventually Google started to allow anyone to join.
Why Would People Want To Join Google Plus
There are a number of reasons for people to join Google Plus, such as having access to key features like Hangouts. This feature lets people video chat with others or instant message with other friends on the social network. There are many common features on Google Plus that you’ll find on other social media sites, but there are also a few features the site has that other sites don’t have.
Google Photos was once an extremely popular feature on Google Plus, and it allowed people to instantly upload their photos from their phones to the site. It also had a number of photo editing options. When the feature first rolled out, many photo editing companies ended up suffering, but eventually Google made the decision to separate Google Photos from Google Plus.
However, the social media site still lets people post photos to Google Plus. They can still share the photos with their connections. As for Google Photos, the product is still popular.
The Google Plus Button
Similar to Facebook’s Share/Like button that you find on third-party sites, Google Plus has its own button. It’s called the Plus button and pressing it allows you to automatically share the content to your Google Plus page. The button can be found on many sites.
It Played A Role In Ranking Sites
Many website owners found that sharing their websites’ content via Google Plus helped them with ranking their site in Google’s search results. Bear in mind there are many factors that determine how a site will rank, but it appeared that using Google Plus helped.
IT’S SHUTTING DOWN
A few months ago, Google announced it would close Google Plus down due to various reasons. One reason is that user information was left exposed. Not only that, but when compared to Facebook, Google Plus didn’t really have that many active users who focused on using Google Plus over other social media websites, regardless of how many quality features the site had. Over the course of the next 10 months, Google will start shutting down the social media site, which means users will no longer be able to use it when it is officially shut down.
If you’re interested in learning more about Google Plus, then feel free to do additional research. The social networking site might be shutting its doors in the future, but it might still be worth joining and using. Signup today, start using it and see how you like it.