Blogging should not be overlooked as a very productive and free way to communicate with consumers about your product or service. You can take charge of this yourself if you are a one-person home business. That means if you need to save money, you can post a blog yourself with just a little bit of creativity. Actually if you can talk you can write. If you can write then you know how to blog. It is work-intensive as far as it might take you 15 minutes to 30 minutes to produce a document that is interesting.
If you have some money to work with and you really have an issue with writing, there are a number of things you can do to produce a blog. You can pay a ghostwriter to create short articles (usually one page or about 350-400 words). You should insist on ‘one-of-a-kind’ or ‘unique’ articles that have not been duplicated or scraped from anywhere. If this is not stipulated, then plan on doing your own ‘spinning’ to make them unique.
You can get writers with various levels of expertise that will charge you correspondingly. That is you can go ‘el-cheapo’ at $5 or less and get articles by a writer who does not speak English as their first language. The articles will likely have frequent grammatical errors as well as some spelling errors, but you can take a little time and clean them up if you need to save money.
For $10 or so you can get someone who has a better command of the language and will be more conscientious. The articles will not only need less work but they will be far more interesting in that the writer is able to express their ideas better. You can often get volume discounts either way, for example $10 each or 5 for $40 (one free) etc.
There are also various gimmicks where you can save a little money by ‘spinning’ the articles you pay for (or write yourself) so that they are not exact duplicates and then you can use them multiple times. These tools work ok but are really not as good as when you edit them yourself to make them unique. (Or best yet, write them yourself).
An important thing to remember about blogging is that your articles have valuable information and/or at least are interesting. While it is just fine to ‘review’ a product or service and even to post the links to same, just posting blatant advertising is not interesting and not of value to most people. There are many ways you can ‘monetize’ your blog so that you accomplish promoting your business other than to be obnoxious.