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What to Send Big Ticket Prospects in the Mail to Increase Your Sales (Dramatically)

If you’re selling big ticket items, you’re leaving a tremendous amount of money on the table if you’re not sending your prospects something in the mail. Think about it – anyone and everyone can send an email, but how many sellers reach out via the postal mail to give their prospects something tangible they can … Read more

Turn Customer Complaints to Your Benefit

In life and in business, we tend to hate two things mainly: criticism and hassle. And why wouldn’t we? We all want a drama-free life without people telling us what we are doing wrong – that’s human nature. Complaints and additional work can be a bit demoralizing. However, in business (especially online as vendors of … Read more

What Secrets Do Only the Wealthy Know?

That’s the question posed in an online forum recently. Answers ran the gamut of the spectrum, but here are the 28 I found especially helpful, in completely random order… Become financially educated. Read personal finance management books, starting with Rich Dad Poor Dad. Learn how to budget and how to invest. Live frugally. If you’re … Read more

Secret Deals DO Exist in Online Marketing

Have you ever suspected that marketers make secret deals with each other behind the scenes? And that perhaps they will call each other on Skype or Zoom and coordinate activities and launch dates? And maybe they work together on marketing deals, promote each other’s products and work together to maximize their profits? Well, it’s 100% … Read more

7 Subject Line Hacks that Increase Opens

Rule number one of getting your emails opened is be the person your list knows, likes and trusts. When you’ve accomplished that, you won’t need to put as much energy into your subject lines and ‘from’ fields. But until then, try these hacks to improve your open rates and get your emails read… 1. Catch … Read more

Just a Quick, Life Changing Idea For You…

They say you have to walk before you run… and you have to finish 9th grade before you can start 10th grade… and you have to start at the bottom and work your way up… and all that stuff. Quite true, isn’t it? Is it? Really?? When you hear something enough times, you think it’s … Read more

Fascinating Chimpanzee Marketing Secret

According to Smithsonian Magazine, a Zambian chimpanzee named Julie stuck a piece of grass in her ear and left it there. And she did this over and over again. Why? Scientists say the “grass in the ear behavior appears to serve no discernible function.” While chimpanzees have “culture” and traditions, including unique behaviors and tools, … Read more

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