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CTA stands for Call to Action. When you’re talking about an email you’re sending to your list, the call to action is when you say, “Hey Reader, click this link to get a once in a lifetime deal” or some such. The more you can get your readers to click the links you put in … Read more

You’ve got a forum or a Facebook Group or some sort of social media platform that is keeping you super busy. So what do you do? You ask a couple of your most loyal members or followers to act as moderators for you. Or maybe one of them even volunteers. “Hey there, I’m on this … Read more

First let me say that $3,000 is an ultra-conservative guess. I suspect this guy (we’ll call him Mike) is earning 3 to 5 times that much, but let’s be conservative and call it $3,000… Mike has found a way to earn residual income that is right underneath all of our noses. In fact, it’s a … Read more

I’m gonna wring this guy’s neck and I don’t even know who the heck he is. Gimme a second to decompress… Deep breaths… Okay, here’s what happened. I get an email with a topic that sounded good. Real good. “Go check out the product,” it says. So, I click it. I’m trying to read the … Read more

While appearing on the Late Late Show with Craig Ferguson, super star country singer Trace Atkins tells about the time in his life before he became famous. Trace played in clubs throughout the Southwest for 5 years, moved to Nashville and played in bars for another 3 years before getting his first recording contract. Trace … Read more

They almost didn’t add the upsell because it was too expensive and most of their buyers wouldn’t be interested… Or so they thought. The main product was a super cool software plugin, priced at $47 for use on one site and $67 for unlimited sites. Most people bought the $67 version. The upsell was developers’ … Read more

I couldn’t find the download anywhere. I checked my email, I clicked all the links and went to all the pages, I set up my new, free ‘membership’ and still the download wasn’t there. But they kept telling me to be sure to download it as soon as I watched the video. So I watched … Read more

Time and again I’ve seen new marketers complain that they’re not earning 5 figures a month. So, I ask them what they’re selling… $7 reports… $17 ebooks… $27 video sets… “Okay,” I say, “let’s do some math. Five figures a month is $10,000 or more. How many $7 products do you need to sell to … Read more

Boys and girls, there was a time when calculators weren’t apps on smartphones – they were actually stand-alone hand-held electronic gizmos that did nothing but calculate numbers. (I’m dating myself…) Some of these calculators were even what you might call “desk sized” because they were so big you had to set them on something to … Read more

You know those headlines that scream out you can earn XXX amount of dollars by simply “pushing a few buttons” or “sending a few emails” or some such? Well, this case study is actually about someone doing almost no work and yet banking close to $5,000 a month. In fact, she might be up to … Read more