It seems like many successful affiliate marketers have a kind of ‘portfolio’ of companies that they have promoted. In all likelihood they have multiple income opportunities that they are presently participating in. If they have their own membership program then they probably encourage their members to try the various opportunities they are having success with.
This would all seem very complicated and tedious after a while to keep track of it all. To whatever degree preferred they can create a website that includes everything that they have to offer in a directory format. One of the good things about affiliate marketing is that each program provides a web page that can be used to advertise it without doing anything else. It wouldn’t be that difficult to put all the links on one website.
The main beauty of this so far is that you can advertise one website with multiple opportunities. Not only does that keep you from duplicating your efforts to promote each program, but your prospects may just become attracted to additional offerings while on your site. You may therefore make additional sales from one visit.
One thing that Internet marketers seem to have in common is that they love shopping for new opportunities. They are very enthused and excited when they discover something new and are not afraid to put their resources behind it to find out if it has any substance. At the end of the day, while every program may not be the favorite, highest earning opportunity, if it has value that someone else may appreciate, then it would be a good addition to the directory.
It would be important to keep the directory website organized and easy for people to navigate. This can be accomplished by a simple site map and/or index that may list the opportunities in different ways. For example the list is indexed by company name on one list and by product or service (description) in another. This is to increase the chances that someone will find what they are looking for on either the first or subsequent visits.
This scenario also lends itself well to other kinds of related ‘one-stop-shops’ where people can find related resources all in one place. For example since we are looking to attract Internet marketers, you could create another website that has all the marketing and advertising programs you may have found and had good luck with over the years. If you become an affiliate of those programs, you could have a link from the affiliate business opportunity directory to the resource directory and vice versa.
The bottom line is making shopping convenient and keeping people on your site because there is no need for them to jump all over the place to find what they need. This will increase your chance both for sales and customer loyalty because they will appreciate the environment.
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