Creating Compelling Content for your Home Business Blog

While you want your content to be informational, you don’t
want to imitate a text book or some thing that will bore
people. There are many ways in which you can provide
valuable information that people need and are looking for
without sounding ‘clinical’ or ‘academic’. You can
pretend you are writing to a friend, for one thing and that
will take away much of the stiltedness (unnatural formality)
that seems to be prevalent in a lot of business writing.

There are some who believe that if you don’t catch
someone’s attention in the first few seconds you will lose
them. So you want to use strong, exciting words, especially
in your subject or title to grab the reader’s attention. If
you apply this concept in tandem with search engine
optimization where you should use your keywords* in the
title or subject this should work together nicely. *(and use
keywords sparingly in the article, 1-3 times max – if you
overdo it you will have the opposite effect that you intend
on every level). Don’t be a keyword spammer.

So you want to attract the reader and then hold their
attention until you get your point across. This is done via
the title and through something that is sometimes referred
to as ’emotional writing’. Emotional writing can also be
seen as dramatic or compelling. In advertising and sales,
there are many ways in which this works, from using time
constraints, ‘last chance’, ‘don’t miss it’; Scarcity,
‘last 5’ the ‘next 8 callers only’; Compelling words –
‘must have’, ‘secret tips’, ‘top of the line’,
‘unbeatable’, ‘latest discovery’; to words that mean
totally great, the best, fantastic, wonderful, amazing (and
words we all know and over-use (so don’t) like ‘awesome’
and ‘absolutely’). 🙂

Some other things to keep in mind are giving proof of what
you say is fact. For example if you can quote a study or
survey that has been done to back up your claim, or income
testimonials. Include their URL link and/or address.
Quoting statistics is not really very effective unless you
provide the source of your statistics or claims. At any
rate they can help you to create an interesting article,
either way.

None of this is to say at all that you should focus your
writing on selling unless you are specifically creating a
sales page. For the purposes of ‘content’ you always want
to keep it purely informational, conversational and
interesting — for example to describe some condition or
substance factually, and then discreetly at the end you
might add a paragraph describing how your product or service
fits the bill and include your link. An example here would
be an article about some human condition, and then you
provide the remedy or solution. This can apply to home
business opportunities, for example the condition being
‘paycheck doesn’t go far enough anymore’ or ‘hate your
job?’; bottom line is starting a home business can be the
solution to either one or both conditions!

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