Everything You Should Know About Alexa.com

Alexa.com is one of the most valuable resources that you can use if you are looking to measure your site’s performance, gauge the competition, and more. However, many people have questions about what Alexa.com is, what it can help you do, and how you can use it.

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Alexa.com is a web traffic analysis company that provides access to global web traffic data, global rankings, and more. With Alexa.com, you can gain insight into everything from a website’s strengths, weaknesses, and opportunities based on actual data. Alexa gets its traffic estimates based on its respective global traffic panel which takes a sample of millions of Internet users using one of a variety of different browser extensions [1].

Top Things You Need To Know:

1. They Use A Data Panel

Alexa is able to offer accurate estimates by leveraging its enormous data panel that is acquired through over 25,000 browser extensions. These browser extensions offer data traffic insight that allows Alexa.com to accurately estimate global traffic.

2. How Often Do Rankings Get Updated?

Whenever you are looking to use a source for analytical data, you want to be certain that you are getting both a high level of accuracy and regular updates. With Alexa.com, you are getting analyses with rankings updated daily.

3. Rankings Are Relative

The rankings that you see are relative to your competition.

4. Paid Plans Offer More Information

While Alexa.com doesn’t offer bias towards those with paid accounts, you are going to get exceptional value in the form of enhanced data to analyze. With the paid plans, you are getting a lot more data to work with. You will get access to things like site audits, organic keyword research, competitor keyword matrix, keyword difficulty tools, on-page SEO analyzer, site comparisons, top sites, and more. There are so many different types of data that you can use to make your website much more competitive in the marketplace.

5. Get Accurate Estimation Of Your Competition

Where Alexa’s ranking really shines is the ability to use it to gauge the rest of the market. It is a good way to roughly estimate the traffic levels of your competition which can help you gain a lot of competitive insight and effectively benchmark your own website with it.

6. Does Alexa Rank Really Matter?

While many debates whether or not Alexa.com’s rankings truly matter, having a high ranking site can come with various benefits. For one, you will be able to leverage a high ranking to charge more for advertising or even guest posting. Along with this, you can use the ranking to leverage better guest posting opportunities. That being said, the downside is that you are getting a ranking that is based on the traffic that has browser extensions installed. Not everyone has browser extensions installed and they only calculate the traffic for the domain itself rather than the traffic of the entire site.

Overall, there are plenty of different things to know about Alex.com. It happens to be one of the best tools that you can utilize in your efforts to boost your rankings and to better compete within your respective marketplace. Google Analytics offers better accuracy for data but the depth of data is simply not there. Alexa.com fills in a lot of the gaps which makes it a very effective tool to use as a webmaster.

References:

[1] https://www.alexa.com/about

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