Many people start email marketing campaigns. Not everyone ends up making such a campaign work to help grow their business. There are basic concepts that one needs to know, and then there are those attention getting extras. Sometimes people avoid doing certain things because they want their emails to look professional and perfect. As a marketer, you don’t have time for that. What you need to do is get people’s attention.
That doesn’t mean that you don’t keep it professional. Of course you want those emails to look right. You want to know that when people see your emails, they are going to click to open. First things first, you want them to see your emails. It doesn’t matter what you put in them if they are never seen. And it doesn’t matter what’s in them if they aren’t opened either.
You’re not going to get everyone to open your emails, but you want your conversion rates to be as high as possible. That’s just the initial click, which means a lot goes into that headline. And if you do get someone to click an email, you have anywhere from 3 to 5 seconds to maintain their attention. In other words, it’s like you need a headline within a headline. In a world where social media is king online, what you’re really trying for is an attention getting headline and an immediate call to action.
That may sound a little extreme, but it’s all in how you set things up. In fact, some people focus on the call to action even being included in the headline of the email. After providing the call to action and what you are offering the consumer, you can then provide an exciting explanation. The explanation can even be thorough if you’re providing relevant information. Yet you better make sure that your content is simple and makes valid and clear points.
These points needs to be separated from larger parts of your content. It is also a good idea to offer some type of freebie from time to time when people subscribe to your email marketing campaign. Once you get people looking for your emails, they are going to keep opening them. Bombard them with emails they don’t want to even open, and you’re not going to get anywhere.
One thing I noticed about a friend of mine who is a huge Internet marketing guru is that he uses emojis of different kinds in his email headlines. My first thought was that is a little much, but if you think about it, his emails stand out. Whatever you do, your emails must stand out without compromising your cause. That’s just the bottom line because you have to get people’s attention.
What are you going to do to get their attention? You’re certainly going to want to follow the tips described above. If you don’t, you’re going to end up spinning your wheels trying to get your marketing campaign off the ground. It’s time to get real about email marketing.
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