They say there ‘is no fear except fear itself’. People
may have a fear of the unkown to begin with and likely are
skeptical if not suspicious when they are in unfamiliar
territory. In the case of a home business start-up, there
are lots of areas that could become ‘deal breakers’. That
is why it is doubly more important than ever that you are
perceived as being honest and reliable to your prospects and
customers.