When we talk about ‘tools’ we mean resources. Resources
can be anything from time to money to skills. Starting a
business online really requires most of all a willingness to
learn and a strong will to succeed.
The most important skill for Internet marketing is writing.
Whether it is writing to communicate with others, blogging,
or creating ads, publishing content is of major importance.
It goes without saying if you have some challenges and you
just really can’t see ever becoming proficient at writing,
then there are services that you can use for ghostwriting
and copywriting that will get you through with some
However it would be much more natural and of course
inexpensive if you were to ‘bite the bullet’ and force
yourself to do something that is maybe out of your comfort
zone – and now you have the motivation to do so if you
really want to have a successful Internet business and you
believe it is in fact necessary to write.
To make it real simple, writing is related to reading; it is
related to talking; in fact it is related to thinking. More
than likely you can do all 3 of these things – now the trick
is to get it all into your fingers and start typing! Just
sit down and start pounding away to say what you are
thinking, what you have read, what it means to you.
There is a technique used for decision making and planning
that also works really well to help you start writing! It
is referred to as ‘brainstorming’. Brainstorming is where
you don’t worry about crossing your t’s and dotting your
i’s – you just let your thoughts flow freely and start
listing them. In the case of decision making it might be
two-columns with Pros and Cons. For planning it might be
just a ‘to do list’ in no particular order. You can sort
everything out and organize it later but the point is just
to get it all down where you can see it.
So if you are really having trouble writing know that once
you just get started trying that it gets easier. There
really is such a thing as ‘writer’s block’ even for
people who are comfortable with writing. However, it is
more a question of having ideas to write about and with
business online you are fortunate that there is so much
information available that you can use to create an idea.
One of the main ways is to do keyword research – find out
the relevant terms used in your niche – and then go to a
free keyword research tool and look them up – that will
produce other related words and phrases. List them out and
build around them.
You can actually use your keywords as an idea list. If you
have to pretend you are talking to someone, or writing
someone a letter, fine – just start writing. Describe the
keyword – what does it mean in general – what does it mean
specifically to your business. What are some of the ideas
you have with regard to that term; what information (facts)
do you have; what have you read or heard people say about
it. Write it all down – remember don’t worry about what it
sounds like or looks like just get it down.
Then maybe get away from it and let it all settle down in
your head. Go back to what you wrote and start cleaning it
up – Create sentences, check your spelling and grammar, and
try to organize it into paragraphs. Do a little more
research and put the term in a search engine query to get
some more information and ideas that relate to this term.
You know as they say, ‘where there is a will, there is a
way’ and this will work a lot better for you than ‘I
can’t’ or ‘I don’t know how’ or ‘I’m new’. You have
to try! Find a way to “Just DO it”.