How Article Marketing Can Benefit Your Business

If you run a business, you know how important it is to have effective marketing. Nowadays, a big part of marketing takes place on the Internet. This has surpassed other types of media marketing in print or television. One form of marketing on the web is article marketing. When executed properly, it can drive more visitors and prospects to your website.

In this form of marketing, you are writing and posting articles that promote your business, whether it is your product or your services. The purpose behind it is to generate interest so that people will visit your website. When you write about your business industry, you have a chance to establish yourself as an expert in your field. You have a chance to gain credibility and to build up your brand image. When people find your articles, they may also link to your article from their own websites. Such back-linking can improve your rank in search engine results. The higher you are in search engine rank, the more likely people will visit your website.

The first thing you need to do is to choose a niche. This will help you decide what kind of articles to write. Your articles should focus on the needs of your target market so that people will find value in them. These articles should convey that you are the expert. For instance, if you are selling a special cleaning product, you should talk about cleaning tips that your audience will find helpful.

Be sure to have catchy titles that use your best keywords relevant to your business. This is very important when it comes to search engine optimization.

The content of your articles must be the highest in quality. These articles reflect the quality of your business. A poorly written article that is full of spelling and grammatical errors will not earn the confidence of your audience. Each article should be well organized, with a paragraph for an introduction, a few paragraphs describing your main ideas, then a closing paragraph to wrap them up. Your paragraphs should be no more than about five sentences each. You want them to be easy to read and digest. Keep the entire article length to between three to five hundred words because readers are not likely to read anything longer than that.

At the end of your paragraph, write a couple of sentences describing who you are and what you do, with a link back to your website. If your article was helpful to the reader, he may click on the link to your business to find out more about what you can do for him.

On your own website, you can also lead your visitors to the articles. Post summaries of the articles on your home page leading to the full text.

Once you have your articles written, publish them in article directories. This adds another way for people to find your content. If you have a social media presence, share your articles there as well. Allow others to share your articles. This is how you can drum up interest.

Article marketing does not cost you anything but your time. If you execute this strategically, it can improve traffic to your business tremendously.

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Howard Whittington

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