How to Avoid Magical Thinking When Starting a Business Online

The main problems with magical thinking all seem to be related. The cycle goes something like this: It starts with not being realistic or logical in our thinking as far as what we can reasonably expect. There are not many places you can go from there, other than to become disillusioned when it doesn’t happen. The result is usually quitting before giving it a fair chance when we don’t see instant results. While it is true a lot of the Internet marketing ‘hype’ may make it seem like there is no work involved in succeeding, you have to ‘read between the lines’ if you are thinking logically: Of course money will not pour out of your computer starting tomorrow if you just buy this gimmick or join that program.

magical thinking

Are the marketers lying? Actually no, because people have made money on the Internet and if they have experience and a ‘list’ it IS very possible that someone could make money right away. What they are saying is it is possible. However you must consider that just because someone else has done it in X number of days, that does not guarantee you will also; and by the same token just because the majority fail, that does not mean you will also fail.

The thing is that you have to be willing to learn and to work. You have to be willing to give it time – many people are in such a hurry that they refuse to do anything that is necessary once they find out they will not become wealthy instantly by osmosis. These are the ones that do not think realistically. They want to believe in a fairy tale or fantasy. Even if you say that the fairy tale is actually quite possible if they are willing to invest their time and effort, they are not interested anymore. They wanted so to believe they could get ‘something for nothing’ that their dreams are just dashed; So they quit without even trying.

In this same vein are people who want everything for free – in many cases they really don’t have any money – even a little bit to start a business online. In fact they are in crisis mode and actually what they need is a job. They need money to survive, and where they will be paid directly for their efforts. The best thing in this situation is for them to get a job and work on starting a business in their spare time if they really want to do that. Reality = must survive while building.

There is a whole mentality though that is associated with ‘freebie seekers’. They are unwilling to invest in themselves even when they are able. Again, these people are not being realistic. It’s true it makes no sense to have to pay money for a ‘job’. However to create your own business by affiliating yourself with a program that will provide resources, products and services where you can earn commissions, is a different story. This same group believe that they can approach an online business for ‘credit’ – ‘You don’t know me from Adam, but if you pay my way, I promise to pay you back when I make money’. What store or business is there where you can make this kind of arrangement? There isn’t one. Not in real life.

So if you are really serious about realizing your dream of starting your own business, be realistic. Look at the big picture. “Success is always spelled w-o-r-k”, and Work + Time = Results.

Howard Whittington

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