A popular YouTube channel can bring you a nice passive income. The more viewers your videos have, the more you can earn from display advertising. However, getting people to watch and recommend your YouTube videos isn’t easy. For each and every successful channel there are millions who fail. This article reveals a few tips to help you boost the popularity of your YouTube videos.
First of all, you should know that YouTube is not only a video network but also a search engine. People search for their favorite artists and shows by using the internal search engine of the website rather than a typical search engine. This means you have to optimize your channel and all materials you publish for their most relevant keywords. Ranking high in YouTube is much easier than getting to the top of Google, so you should definitely take advantage of this opportunity to get more people watch your videos and subscribe to your channel.
The easiest way to optimize your video materials for search is to write compelling titles and descriptions. While most people barely write a few words to let users know what their videos are all about, the ones who know internet marketing take advantage of this fact to rule YouTube’s search engine. You should be one of these smart users and always write detailed, keyword rich descriptions of your filmed materials. Furthermore, try to use a keyword research tool in order to identify the most lucrative keywords in your niche, so that you can integrate them in your copy.
Optimization is very important, but it won’t bring you too many benefits if you don’t correlate your keywords with their associated videos. Always make sure the video and the description are perfectly correlated, that all new materials are properly labeled and that the titles are catchy enough to make users click.
Getting people to watch your videos is only part of a proper video marketing strategy. The second part is to determine these users to share your materials with their peers via social marketing or word-of-mouth. This can’t be achieved with poor quality content. You should invest in good video filming and editing tools, as well as in some high-quality training. Fortunately, even smartphones and DSLR or mirrorless cameras can shoot HD video of very good quality. so you won’t have to spend a fortune on equipment. Nonetheless, you’ll have to use a good video editor, in order to add captions, titles and other texts to your videos. Make sure you create a jingle for your channel and start all your videos with it. This should help you build some solid brand awareness, as your followers will get used to hear your jingle in the beginning of each new material you publish.
Last but not least, take time to create a solid marketing plan to gain more followers to your YouTube channel and to entice them into spreading the word about you. You may want to organize some contents and giveaways, as most uses seem to be very sensitive to these marketing tactics.