Affiliate marketing is one of the best if not the best way
to start a home business if you have no experience, because
there is minimal technical knowledge required as well as
expense and time necessary. You can more or less join a
program and get started on the same day. All that is
required is a computer and an Internet connection – and a
strong will to succeed.
This is not to say that this is all that will ever be
required because the above only gets you to square one. The
point is that you do not need to spend years learning how to
build a website, create your own product and a membership
program, determine price points, etc. The affiliate program
has done all that is required to begin, and will also
provide customer service for your customers.
If they are a really good program, they will also provide
free training so that you can learn how to market and
promote your affiliate business. They may even provide some
of the basic tools for an online business, like an
autoresponder to communicate with your prospects and
customers (eMail marketing) and various tools for list
building (generating leads or prospects).
If they don’t then these tools are also ‘ready-made’ and
you can get an autoresponder and a list building program
very inexpensively; again these are programs that are
already built with menu-based operating techniques that you
can easily learn.
Other basic tools that you will need to promote a business
online are a blog for content and search engine
optimization, and some very basic information about keywords
and the back linking strategy. Blogging platforms are very
easily set up and used. Creating content on your blog can be
done by you quite easily if you will write (post); or if you
don’t have time or the will and can afford it, you can pay
for ghostwritten content to post to your blog.
The main point to keep in mind when participating in
affiliate marketing programs, however, is that there is no
magical thing that happens when you join a program that will
somehow generate business for you just because you have an
affiliate link. Nobody will see it unless you promote it by
advertising and marketing. The biggest mistake people make
is that they feel that because they have to pay for any or
all of the above that this also entitles them to make money.
What you are paying for is the right to use that company’s
intellectual and other properties to earn money. If you are
realistic you will understand that you are usually getting a
very good deal and actually saving hundreds and maybe
thousands of dollars; AND that the company is also in
business to make money for their investment in their program
and their brand. That is business, not a crime.
Being an affiliate only gives you all or part of the
mechanisms to generate income and you must take aggressive
action if you want to succeed with all you have been
provided or may acquire in pursuit of your own business.