Internet Marketing – Fantasy vs. Reality

Part of the problem when people quit trying too soon is their motivation for starting up. It is a problem that instead of
just a normal idea to start a home business, people are largely influenced by ‘pie in the sky’ Internet marketing stories; and whether true or hype, they don’t understand that there is no ‘free lunch’.

fantasy vs reality

People are primed and ready to fantasize themselves as the next millionaire. This is what plants the seed of unrealistic
expectations. They are being set up to experience a big disappointment when they find there is no magic to this. They have a way of being in denial about any need to actually work or invest time or money to build a business as reality usually dictates.

People want to see results yesterday and they want to be fabulously wealthy without any effort, rather than just to logically and methodically begin to build and develop business to promote their growth. They are in a big rush and think they are being logical and wise by quitting if they don’t see a generous profit within 30 days tops.

This is so foolish and wasteful. The whole premise is wrong to begin with so it stands to reason the results will not be what are expected. There is a saying that we should be ‘divorced from the fruits of our actions’. In the context of starting an Internet marketing business it would mean that you should not expect to be fabulously wealthy, but to learn, work and build and then the fruits will come eventually.

There are lots of ‘gurus’ that preach ‘visualization’ and how this will help you to achieve your goals. No matter if you need to do that to stay motivated or not, unless you take consistent action, all the visualization in the world is not going to do anything for you. In fact it is more or less the same as fantasizing which will likely only disappoint unless you do the work and put in the time and effort. After all, this is only reality.

This is not to say you shouldn’t have a ‘dream’, it is just saying keep it real. Understand that nobody gets something for nothing. The vast majority of those people who have success and wealth have worked hard for it over time. If you just understand that, then you can probably do anything you set your mind to (achieve your dream).

Again though, the key is that you must be willing to look at it logically to find out what you need to do, learn how to do it, and then do it and keep it up! It is important to believe that you CAN do what you set out to do if you really give it an honest effort and don’t give up – ever. Even if you have to tear it down, take a break and then regroup to start over, never give up!

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Howard Whittington

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