It’s a fact that the vast majority of the great online marketing ideas have already been thought of and executed.
Do you really think you’re going to invent the next greatest thing?
Maybe the social media platform that puts Facebook in its grave?
Or the marketing course that makes everyone else throw up their hands and go home?
Or maybe the dating app that makes all the other ones shut down?
Sorry, but the odds of that are about as good as getting hit by lightning twice.
Mind you, I’m not saying it couldn’t happen. I’m just saying it’s not likely.
But here’s the good news – you don’t have to invent something radically new that changes the world as we know it.
You don’t even have to have an idea no one else has thought of before.
The smart marketer knows that you can take the best ideas out there and re-use them to make them new again.
Now before you get in a tizzy, let me say this: It’s not unethical to repackage information or use someone else’s marketing techniques, as long as you change it.
Obviously you’re not going to just rip something off and do exactly what’s been done, or use exactly the same copy, the same product, etc.
No sir. You’re not going to rip anybody off.
But the fact is, the best ideas have already been used. But there is no reason why you can’t make them your own.
Walk into a book store, go to the non-fiction section and you will find hundreds of books that have basically the same information as thousands of books that came before them.
Yet these books are selling.
Why? Because the authors put their own unique spin on the information.
Let me use a cake recipe to illustrate: Let’s say you want to sell your own cake recipe. Are you going to start with a whole new list of ingredients that no one has ever put in a cake before?
For example, “To bake this cake, you’ll need 2 cups of chopped chicken, a package of onion soup, 6 fresh catnip leaves, one half cup of coffee, 12 dill pickles, 2 boiled eggs, a pound of potato peels…”
You get the idea.
Of course you’re going to start with flour, sugar, butter, baking soda or baking powder, etc.
You’re going to use the exact same basic ingredients that a million chefs and cooks have used before you.
But you’re going to put your own twist on your recipe.
Maybe you add maraschino cherries and cinnamon. Or peppermint extract and dark chocolate. Or blueberries and lemon juice.
It’s still a cake recipe, and it’s not all that different from other cake recipes, except that you put your own twist on it.
Stop trying to come up with a world-shattering idea and simply look around at what’s working and what resonates with you.
Take that information and make it your own.
And then teach what you learned.
It’s so simple, and you don’t need an amazing idea.
Now here’s where a lot of people get bogged down – they think it’s unethical to take information they got elsewhere and make it their own.
So let’s put some context on this…
You go to college for 4 years. For this privilege, you pay a great deal of money. Professors and textbooks teach you a whole lot of knowledge that THEY DID NOT THINK OF FIRST.
That’s right – it’s what you might call regurgitated info, in that other people discovered it, came up with it and so forth.
But they are getting paid to teach it to you anyway.
Then what happens?
You go out and get a job, where you use this same information. And you get PAID for it, too.
So now then, here’s your question: How is this any different from taking information that’s already available, putting your own unique spin on it, and selling that same information?
You are doing the same thing the professors and the college are doing. And you’re doing the same thing anyone who gets a job and uses this info in their job is doing.
You’re just doing it online.
Now then – feel better?
Because for many of you, I have just removed your very last excuse for not making your own product.
Assuming you already have your niche picked out, go find your very favorite products in that niche. Study them. Learn all you can. Put the information to work in your business or your life.
And then make your own product with your own unique personality and skill set.
I know you can make it a success, and you don’t even have to invent the wheel to do it.