No, I’m not suggesting you sell on Etsy. At least, not in this example.
But you can use Etsy to make a very nice, ongoing income through drop shipping. And you won’t even need to pay for your products until you produce sales.
You can drive traffic through valuable content, or you can simply purchase Facebook ads and then optimize them for the maximum return on your investment.
Think of it as building a money machine. You put in 50 cents of advertising, you take a dollar out. Then you tweak your machine to produce that dollar on only 25 cents of advertising, and then you rinse and repeat.
Spend an hour or two researching on Etsy. You are looking for products that that are selling well and appear to be massively underpriced.
You can tell how popular a product is by the number of times it’s been favorited as well as the number of times it’s been reviewed.
You’re not looking for well known, branded items because the competition on those is too fierce and the profits are too low. Instead, you’re looking for unique white-label products that show well.
Look for products priced well below what you would consider paying for them. High value and low price means there is an opportunity there for you to exploit.
And of course it must be an item that the seller can continually supply to you, whether they are creating the item themselves or drop shipping. One-of-a-kind items won’t work.
Promoting the items you choose off of Etsy is going to give you an advantage. You won’t be limited by Etsy’s platform and user base.
And you can retarget, bringing prospects back to your item for a second viewing.
Remember, it often takes seeing a product more than once to convince a prospect to become a buyer.
Once you find items that appear underpriced and are doing well, you can check Alibaba to see if they are drop shipping, and if so, how much they are paying. You can then go straight through Alibaba, if you choose.
Or if you prefer to go through the Etsy seller, or it’s an item the Etsy seller is making, then you’ll need to contact them.
Your email might read:
Hi, I’m __ and I run online e-commerce stores. I love your Etsy store, and I especially like the ___ product. I am interested in selling it from my store – would you be interested in supplying me?