Starting an Online Business – Don’t Be ‘Penny-Wise and Pound-Foolish’

If somebody reputable offered you hundreds of dollars worth of resources with no obligation/contracts, if you would only pay ten dollars, wouldn’t you think it would be logical to accept the offer? There are those that are so very ignorant of reality that they will only hear you when you say ‘free’ and of course they will gladly accept that.


Everybody likes free and it is a great marketing ploy to get people’s attention, as well as to give them a ‘leg up’ in starting a business. However, as snarky as it may sound, somebody who is afraid to spend $10 on their own business really needs a job, not a business. Oh, you honestly don’t have $10? Then again, you really need a job. Maybe you can manage to save $10 and hope that the offer is still good by the time you get it.

As they say, you ‘can’t get something for nothing’. So although you may gladly accept something free when it comes to starting a business, there is going to be something you need to do to make the best use of it. For example if someone gave you some Internet marketing tools for your business, what is gained if you don’t learn to use them? If you said ‘nothing’ then you are right about that.

While there are many techniques and strategies you can do for free on the Internet to develop your business, you might as well face it there will probably be a few dollars involved one way or the other. Since you are investing in yourself, this shouldn’t bother you that much.

It is extremely painful for some people to realize that someone else may be making a few dollars on the deal, but that is the way business works. It is the same way it will eventually work for you. Of course there won’t be anything intrinsically wrong with that, though, is there? That is why you are starting a business –- to make money. So please try to understand that all businesses, even generous ones that give things away for free, need to make money.

Don’t assume that successful businesses had it easy and just walked in and sat down at the top of the charts. They worked hard. They sacrificed time and money. The made mistakes and paid for them. Because they stuck it out and had the discipline to see it through, eventually they ‘made it’. It could happen for you too – but of all the skills that having a business requires, the number one is about having the right attitude (free). :-)

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