They say the best things in life are free. Yes, that also applies to the businessmen of the new era. For the longest time, businesses have used traditional media to advertise such as television, radio and print. Oftentimes these platforms prove to be costly. The evolution of technology and the use of Internet has altered this and gave the entrepreneurs the access to free online social networking sites such as Facebook, Twitter, Tumblr and other websites.
These sites are now being used both by big and small businesses to increase their visibility and presence, at the same time to directly communicate with their market. If properly used, this networking marketing strategy proves to be effective. Here are some tips:
The first step for all network marketing strategy is to know your target audience. Give them a profile. Then, make sure that you create amazing and relevant content (videos, blogs and photos) to make sure that you encourage them to buy your products. Subtly use words that will prompt them to patronize your company.
Next, integrate your promotion and content. These sites can often be linked to one another. Promote your Twitter page on your Facebook wall and vice versa. That way you could penetrate the online scene and make a head start on your plans.
Lastly, make sure to create a schedule. Make sure to have intervals in posting contents to create anticipation and excitement to your audience. Give them the time to look forward to the next post.
With the freedom offered by the World Wide Web to businesses there is just no stopping in the creating more and more social networking sites. Aside from the most popular pages such as Facebook, Twitter, Tumblr and LinkedIn there are niche social networking sites that could help you hit your specific audience. There are also social networking sites for academic researchers, art enthusiasts and other niche topics. A good network marketing strategy is not just about your company’s presence on these sites, remember that to perfect this art and to be on top always take note of your content, consistency and timing. Researching more about other means of improving your Internet presence could also be a big help.