Tag Archives: Begin A Home Business

How To Become A Marketing Consultant

The business of marketing may look glitzy and glamorous from the outside but it takes a variety of skills, dedication and hard work to become a successful marketing consultant. In essence, a marketing consultant is running their own business and needs to fulfill all the tasks that are performed in a company by a variety of different individuals, themselves.

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For a better understanding of what it takes to become a marketing consultant, it is first and foremost important to understand what they do:

What Is A Marketing Consultant And What Do They Do?

The primary function of a marketing consultant is to identify the marketing needs of a company and then design a marketing campaign incorporating suitable strategies to effectively reach the specified target market. However, the consultant may play a variety of additional roles depending on the needs of the company.

They may implement the different strategies themselves or outsource the various techniques to a range of different providers. A consultant may also provide a service to analyze the results of the marketing campaign in order to evaluate the success of the techniques and strategies that have been put on place. Changes to the strategy or tweaks may be made relevant to the success or failure of a specific technique or as the marketing campaign evolves.

Over and above this, a marketing consultant needs to source their own leads, take care of their own invoicing and finances as well as any other necessary functions that are part and parcel of being a self-employed individual.

How To Become A Marketing Consultant

While it isn’t entirely necessary to have formal qualifications to become a marketing consultant, there are some certifications and degrees that are a bonus when it comes to sourcing new business, especially in a corporate environment or when looking at big businesses. The most common degree for a marketing consultant is an MBA or Master in Business Administration. Undergraduate degrees in communication, marketing or business are also a good start.

These qualification support the consultants’ ability to do the job. However, there is nothing quite like experience to qualify for the job. The more experience in various fields of marketing a consultant has, the more likely they are to be successful. Experience helps develop the following skills necessary to be successful:

– Digital or online marketing
– Social media marketing
– Traditional marketing such as radio, television and print media marketing
– Public relations and communications
– Direct response marketing
– Copy writing

Other skills that are of consequence include:

– Creativity
– Ability to strategize and implement a marketing campaign
– Project management skills
– Organizational skills
– Time management skills

A good place to start is with copy-writing or providing content to clients. These clients may be marketing consultants or request writing services directly. Working with a marketing consultant is a good way to learn the ropes and other necessary skills.

Content writing can easily be developed in to providing digital marketing services such as SEO (search engine optimization). Digital marketing paves the way to learn social media marketing techniques. Traditional marketing, public relations, direct response marketing and communications are skills that will take some time to learn.

However, a marketing consultant can specialize in a specific field of marketing. For example, a digital marketer may outsource the traditional marketing needs of a client and vice versa.





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Sam Walton & Henry Ford: What Can We Learn from These Giants of Industry?

Is the American Dream dead, or is there still opportunity out there for individuals to come from nothing and make their mark on both the United States and on history? Names like Henry Ford and Sam Walton are household names despite being many decades apart and having grown up in different times in history – to the point you could say the United States each knew was like a completely different world! Yet both have stories of coming up without the advantages of others, without the training, education, or backing, and yet they transformed business.

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So do these stories still apply? Did these men have traits in common that we can learn from today? The answers might surprise you.

Hard Work Is A Skill
Both Sam Walton and Henry Ford grew up on farms. No matter when in history you grow up there is one truth about farm work: it’s hard. Kids who grow up on farms grow up working and doing chores. They learn to work, to get up early, to do things they don’t want to do, and to give every bit of work all their focus and effort.

Growing up on the farm didn’t give them a leg up – but learning the value of hard work and how to work hard for long hours without clearly seeing results, that matters. That is a skill that would serve both men as they forged ahead in adulthood.

The Process Trumps All
What is Sam Walton’s Wal-Mart and Henry Ford’s Ford Automobiles known for? Both created a process so good that it allowed them to utterly dominate the existing competition. One could even argue that both created a process so good that it became the new model others followed to adjust and survive, and those who didn’t just folded. They didn’t become billionaires by making a goal of being billionaires, but by creating processes that gave them a huge market advantage.

Don’t Buy The Early Hype
Both men enjoyed the finer things in life, but well after they made their fortunes. Early on both were renowned for being humble and thrifty with spending. This not only led to good business practices but it meant they had cash on hand to weather the inevitable early challenges that come with every business growth. Sam Walton was known for driving a classic 1979 pick up truck even as he became a billionaire, sticking with the reliable vehicle that continued to work – so why waste money on a big vehicle purpose when he had what he needed?

There comes a time to enjoy the fruits of your labor, but doing this too early can sink you.

Finding An Edge
Walton focused on bringing high quality business to more rural areas that were often looked over by larger companies, giving him a solid and loyal customer base on the stores expanded and grew. At the time Ford built his factories many workers were paid slave labor wages and forced to work every day of the week. He realized paying them more and giving hem time off let them be wealthy enough to become his customers, and taking care of them created a loyalty that led to harder work, better products, which they would then buy themselves.

Each man found an edge and used an amazing process, hard work, and dedication to exploit it, creating their fortunes and their legacy with these lessons anyone can still use today!

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★ ★ ★ ☆ ☆ Cheerson Mini Pocket Drone— $49.00

Enjoy hours of fun with the Cheerson CX-10W CX 10W Mini Pocket Drone. Featuring all the bells and whistles of popular drones on the market today, the Cheerson mini drone is also one of the world’s smallest WiFi FPV drones, and includes altitude hold, WiFi FPV, high quality video/still camera, and a transmitter that doubles as a carrying case….
Cheerson Mini Pocket Drone

 

Enjoy hours of fun with the Cheerson CX-10W CX 10W Mini Pocket Drone. Featuring all the bells and whistles of popular drones on the market today, the Cheerson mini drone is also one of the world’s smallest WiFi FPV drones, and includes altitude hold, WiFi FPV, high quality video/still camera, and a transmitter that doubles as a carrying case.
PRODUCT FEATURES:
* 4 channel transmitter: Ascend/Descend; Forward/Backward; Left/Right sideward fly; Left/Right rotation.
* 6-axis gyro system for stability and ease of operation.
* Transmitter & Mobile Phone Dual Operating Mode.
* Multi-color LED lights for easy tracking at night.
* Super small size.
* 0.3MP camera for video and still pictures.
* Mobile phone WIFI remote control mode; iOS/Android support.
* 3 flying modes: High/Low speed modes and 360-degree high speed rotation mode.
* Battery protection module to protect and prevent overcharging the battery.
* High density air pressure sensor.
* Suitable for indoor flight.
* One-touch take off, landing, and return functionality.
SPECIFICATIONS:
* Diameter of Blade: 30mm (approx 1.1 inch)
* Channel: 4CH
* GYRO: 6-axis
* Quadcopter Battery: 3.7V 150MAH Li Battery (Included)
* Transmitter battery: 2 x AAA batteries (Not included)
* Flying Time: About 5 mins
* R/C Distance: 30-50 meters
* WIFI FPV Distance: About 20 meters
* Charging Time: about 30 mins
* Camera: 0.3MP (Resolution 640X480)
* Material: ABSAviation Material
* Size Of Product: 42mm x 42mm x 25mm (approx 1.6in x 1.6in x 0.98inch)
* Product weight: 17g
* Colors: Rose, Gold, or Grey
In the box:
CX-10W CX quadcopter (with 3.7V 150MAH Li Battery)
Spare Blades (4)
USB Charging cable
Manual
Battery explosion-proof bag
3.95
22
49
USD
InStock

 

Why Companies Need A Great Domain Name – And How To Get One

It will come as no surprise to any business owner to learn that we live in an online world. Those companies that do not have an online presence will simply fall prey to competitive pressures. Any web consultant will tell a business owner that one of the most important pieces of online real estate that they can own is the domain that their website is based on. A great domain – with the right extension is a sign of professionalism – it provides the consumer with the peace of mind of knowing that the company that they are dealing with has a strategy that is focused – and by extension, the products and services that they offer will be of the highest quality.

Yellow and Blue Dots Name Tag

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However, finding and registering that all-important domain name can be an arduous process – and registration can be expensive – especially in competitive sectors. Thankfully there may be a value for money and an effective shortcut to getting a domain name that reflects the professionalism of the company.

There are marketplaces that have huge inventories of domain names in a variety of sectors. Not only do those companies have this library of domain names for sale – but their online sites (and often consultants) can offer advice on alternatives that may be suitable – and offer excellent value for money. The most professional of these have teams of brokers who will offer advice on finding that domain name that aligns with your company’s strategic marketing aims. The fact of the matter is that those sorts of companies offer services that make sound strategic sense to businesses of all sizes – but especially to startups, as well as small and medium enterprises. Why? Because the best of them offer exceptional value for money.

They will charge a one-off fee for your business to retain the services of an experienced broker – and thereafter if the domain is purchased a low commission. Compare that to the services of a web consultancy and it will be immediately apparent that from a return on investment perspective retaining the services of such a company make immediate sense from a financial perspective.

However such companies also offer an additional service. There are often scenarios where a startup has purchased a variety of domain names for the consideration of a marketing or senior management team. once that decision has been made the rest of the domain names are an asset that is simply not performing. Sellin them makes sense as far as the bottom line is concerned. Companies like Sedo.com have access to global markets of companies that are hungry for the correct domain – and your company does not need assets that lie fallow. Companies like Sedo also offer auction options – where you get the best prices for your unused domains.

It is often said that the essence of capitalism is buying and selling – and nowhere is that truer than in the cutthroat world of online marketing. Get the best domain – or get rid of unwanted assets at the best prices – your online survival may depend on maximizing assets.

The Downliner - The Ultimate Cooperative

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2Pcs 2Inch Furniture Moving Belt Team Straps Adjustable Mover Easier Lifting Conveying Belt— $9.99 (Save 47%!)

Furniture Moving Belt Forearm Lifting Transport Belt Wrist Strap
Features:
100% brand new and high quality
The x-cross straps are very necessary for moving cargo/furnishings
It can employ which will make everything you carry feel more than 50% lighter
Protect yourself from hurting when moving
Carry furnishings and all other heavy cargo…
2Pcs 2Inch Furniture Moving Belt Team Straps Adjustable Mover Easier Lifting Conveying Belt

 

Furniture Moving Belt Forearm Lifting Transport Belt Wrist Strap
Features:
100% brand new and high quality
The x-cross straps are very necessary for moving cargo/furnishings
It can employ which will make everything you carry feel more than 50% lighter
Protect yourself from hurting when moving
Carry furnishings and all other heavy cargo lighter and easier
Pack comes with 2 straps
Specifications:
Material: Canvas
Main Color: Orange
Size
Length 2.6m/102.36inch, Width: 4.5cm/1.77inch
** One package includes 2pcs straps.
9.99
USD
InStock

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