The business of marketing may look glitzy and glamorous from the outside but it takes a variety of skills, dedication and hard work to become a successful marketing consultant. In essence, a marketing consultant is running their own business and needs to fulfill all the tasks that are performed in a company by a variety of different individuals, themselves.
For a better understanding of what it takes to become a marketing consultant, it is first and foremost important to understand what they do:
What Is A Marketing Consultant And What Do They Do?
The primary function of a marketing consultant is to identify the marketing needs of a company and then design a marketing campaign incorporating suitable strategies to effectively reach the specified target market. However, the consultant may play a variety of additional roles depending on the needs of the company.
They may implement the different strategies themselves or outsource the various techniques to a range of different providers. A consultant may also provide a service to analyze the results of the marketing campaign in order to evaluate the success of the techniques and strategies that have been put on place. Changes to the strategy or tweaks may be made relevant to the success or failure of a specific technique or as the marketing campaign evolves.
Over and above this, a marketing consultant needs to source their own leads, take care of their own invoicing and finances as well as any other necessary functions that are part and parcel of being a self-employed individual.
How To Become A Marketing Consultant
While it isn’t entirely necessary to have formal qualifications to become a marketing consultant, there are some certifications and degrees that are a bonus when it comes to sourcing new business, especially in a corporate environment or when looking at big businesses. The most common degree for a marketing consultant is an MBA or Master in Business Administration. Undergraduate degrees in communication, marketing or business are also a good start.
These qualification support the consultants’ ability to do the job. However, there is nothing quite like experience to qualify for the job. The more experience in various fields of marketing a consultant has, the more likely they are to be successful. Experience helps develop the following skills necessary to be successful:
– Digital or online marketing
– Social media marketing
– Traditional marketing such as radio, television and print media marketing
– Public relations and communications
– Direct response marketing
– Copy writing
Other skills that are of consequence include:
– Ability to strategize and implement a marketing campaign
– Project management skills
– Organizational skills
– Time management skills
A good place to start is with copy-writing or providing content to clients. These clients may be marketing consultants or request writing services directly. Working with a marketing consultant is a good way to learn the ropes and other necessary skills.
Content writing can easily be developed in to providing digital marketing services such as SEO (search engine optimization). Digital marketing paves the way to learn social media marketing techniques. Traditional marketing, public relations, direct response marketing and communications are skills that will take some time to learn.
However, a marketing consultant can specialize in a specific field of marketing. For example, a digital marketer may outsource the traditional marketing needs of a client and vice versa.
Is the American Dream dead, or is there still opportunity out there for individuals to come from nothing and make their mark on both the United States and on history? Names like Henry Ford and Sam Walton are household names despite being many decades apart and having grown up in different times in history – to the point you could say the United States each knew was like a completely different world! Yet both have stories of coming up without the advantages of others, without the training, education, or backing, and yet they transformed business.
So do these stories still apply? Did these men have traits in common that we can learn from today? The answers might surprise you.
Hard Work Is A Skill
Both Sam Walton and Henry Ford grew up on farms. No matter when in history you grow up there is one truth about farm work: it’s hard. Kids who grow up on farms grow up working and doing chores. They learn to work, to get up early, to do things they don’t want to do, and to give every bit of work all their focus and effort.
Growing up on the farm didn’t give them a leg up – but learning the value of hard work and how to work hard for long hours without clearly seeing results, that matters. That is a skill that would serve both men as they forged ahead in adulthood.
The Process Trumps All
What is Sam Walton’s Wal-Mart and Henry Ford’s Ford Automobiles known for? Both created a process so good that it allowed them to utterly dominate the existing competition. One could even argue that both created a process so good that it became the new model others followed to adjust and survive, and those who didn’t just folded. They didn’t become billionaires by making a goal of being billionaires, but by creating processes that gave them a huge market advantage.
Don’t Buy The Early Hype
Both men enjoyed the finer things in life, but well after they made their fortunes. Early on both were renowned for being humble and thrifty with spending. This not only led to good business practices but it meant they had cash on hand to weather the inevitable early challenges that come with every business growth. Sam Walton was known for driving a classic 1979 pick up truck even as he became a billionaire, sticking with the reliable vehicle that continued to work – so why waste money on a big vehicle purpose when he had what he needed?
There comes a time to enjoy the fruits of your labor, but doing this too early can sink you.
Finding An Edge
Walton focused on bringing high quality business to more rural areas that were often looked over by larger companies, giving him a solid and loyal customer base on the stores expanded and grew. At the time Ford built his factories many workers were paid slave labor wages and forced to work every day of the week. He realized paying them more and giving hem time off let them be wealthy enough to become his customers, and taking care of them created a loyalty that led to harder work, better products, which they would then buy themselves.
Each man found an edge and used an amazing process, hard work, and dedication to exploit it, creating their fortunes and their legacy with these lessons anyone can still use today!
Enjoy hours of fun with the Cheerson CX-10W CX 10W Mini Pocket Drone. Featuring all the bells and whistles of popular drones on the market today, the Cheerson mini drone is also one of the world’s smallest WiFi FPV drones, and includes altitude hold, WiFi FPV, high quality video/still camera, and a transmitter that doubles as a carrying case….
Cheerson Mini Pocket Drone
Enjoy hours of fun with the Cheerson CX-10W CX 10W Mini Pocket Drone. Featuring all the bells and whistles of popular drones on the market today, the Cheerson mini drone is also one of the world’s smallest WiFi FPV drones, and includes altitude hold, WiFi FPV, high quality video/still camera, and a transmitter that doubles as a carrying case.
* 4 channel transmitter: Ascend/Descend; Forward/Backward; Left/Right sideward fly; Left/Right rotation.
* 6-axis gyro system for stability and ease of operation.
* Transmitter & Mobile Phone Dual Operating Mode.
* Multi-color LED lights for easy tracking at night.
* Super small size.
* 0.3MP camera for video and still pictures.
* Mobile phone WIFI remote control mode; iOS/Android support.
* 3 flying modes: High/Low speed modes and 360-degree high speed rotation mode.
* Battery protection module to protect and prevent overcharging the battery.
* High density air pressure sensor.
* Suitable for indoor flight.
* One-touch take off, landing, and return functionality.
* Diameter of Blade: 30mm (approx 1.1 inch)
* Channel: 4CH
* GYRO: 6-axis
* Quadcopter Battery: 3.7V 150MAH Li Battery (Included)
* Transmitter battery: 2 x AAA batteries (Not included)
* Flying Time: About 5 mins
* R/C Distance: 30-50 meters
* WIFI FPV Distance: About 20 meters
* Charging Time: about 30 mins
* Camera: 0.3MP (Resolution 640X480)
* Material: ABSAviation Material
* Size Of Product: 42mm x 42mm x 25mm (approx 1.6in x 1.6in x 0.98inch)
* Product weight: 17g
* Colors: Rose, Gold, or Grey
In the box:
CX-10W CX quadcopter (with 3.7V 150MAH Li Battery)
Spare Blades (4)
USB Charging cable
Battery explosion-proof bag
Unless you are currently the celebrity of cause and the worlds media has picked up a hot story of you about your business then it is going to be very hard if not impossible to be an overnight success. It will be very hard to even have long-term success without a well-thought business plan that has excellent execution and 100% committed to following up on every contact. It is also going to depend on your business structure and the product or service that you will be providing.
But that said if you have a red-hot product or digital service that people are screaming for then you have a shot. To go from obscurity to overnight success can be done, it has been done, and it was done recently by an Australian in the UK in an extraordinary manner where he managed to launch and sell 50,000 pairs of underwear in his first three days of business trading. Today that business turns over 15 million dollars per year. It can happen.
Below are some suggestions that if used may also help you to launch your next big thing and reset the world on fire again.
1) Find your unique selling point
2) Leverage that into social media via every channel available
3) Get Gorilla with your marketing creativity
4) Continue to fan every social media
5) Write and publish a range of media releases on every media release platform that you can (yes, you or a friend can write a great statement, and yes there is an extensive range of free services to distribute these through. If your unique selling points and release creatives are good enough, mainstream press may pick up your story for much more full audience release)
6) Call every radio station within your region and talk yourself into some air time. This won’t happen in peak markets but late night may put you on the air in smaller markets)
7) Have a call to action on everything you do targeted to the one target destination
These are just a few of the more basic things that an internet and social media savvy person can achieve with a few hours work. You then need to see which marketing tactic is working best through channel monitoring then rinse and repeat on those tactics that are gaining you traction.
Keep drilling down and distilling what people are more receptive to in your message and your unique selling points. Build on this where you can. Maybe it’s creating a new meme for distribution, or an emoji that syncs with your product or service.
The skies are the limit when using your creativity. And you will need to be creative if you think about all of the marketing messages, promotions and look at me type promotions that are going on 24 hours a day. You need to break through that veneer with something new, fresh and surprising enough to firstly gauge interest and secondly gain a response to your call to action message.
Remember, it has been done before and it will be done again and today is your opportunity to shine.